Proprietary Formats = Garbage

So a friend re edited my ebook for me. I took about 6 hours to go through the edits and try to learn from them etc. I went to create a PDF from the new version fo the Word ebook and Word hangs up. I can close it and report the error to MicroSoft, but that ends their sloppy at best customer support offering. No followup. Complete trash.

There used to be a saying around Microsoft, "DOS isn't done until Lotus won't run." I wonder if Adobe is today's version of Lotus. Hopefully Adobe has a fix for Acrobat in the works. - Perry Clausen

Maybe this error is my fault? So I tried to download the service pack 2 for Word, but it told me Firefox is the wrong browser. I then started up Internet Explorer and got told I was all hosed for having a firewall. Cool !

Finally got the download to work, but still couldn't create PDFs from that document. No love for me.

I can quickly make PDFs using Open Office, but for some reason it was stripping out the book index links from the Word document.

So then I try to download a trial of the newest Adobe 7.0. Of course, since I already purchased 6.0 and it is running on my computer the trial of 7.0 aborts. Uninstall 6 & try 7. It works! But only if I stripped the internal links out of the document.

After about 50 hours wasted I finally got the software to create my ebook. Gotta love the Office productivity suite & and that friendly document format!

Easy to say MiroSoft is crap here...but so is Adobe. Where is Adobe at with their support. All of their past customer complaints and answers are hidden. Support forums that are not getting indexed. You can't even view them unless you register.

Why when I search for Adobe Word plugins or Word Adobe plugins or Word Adobe Macros am I left in the cold? And just about any "Acrobat + problem" search leads you to a site other than Adobe. Is Adobe that far out of the loop? Most of their forum posts look like this:

When I convert the Word doc to a PDF, the first page footer shows in the PDF, but none of the others do. EXCEPT...When I click the Pages tab in the Navigation pane and view the thumbnails of each page, I can see the missing footers there. - C Pickrell

And most are left unanswered.

So people post their comments on other sites, like Amazon:

Our firm does over $300 Million worth of business a year. We thought that Acrobat Professional ability to create fillable forms that could be shared, updated, and filled out by clients was a blessing. We not have dozens of worthless forms. And then there's the embarrassment when a client with Acrobat 7 can't fill out a form. THINK OF THE COST!

Adobe's site doesn't even mention the issue (although, their site search and help system is so poor that it may be their somewhere - who knows.)

At first, I thought I was doing something wrong. But, when I called support I was told that forms were not compatible. The service person then told me that she thought there might be a fix. However, without a service plan we'd have to pay to talk to Technical Support. We paid good money for this software (we buy multiple licenses) and only had this version for two days.

Considering the magnitude of this issue. I'm guessing there are other major problems with this release of Acrobat..

Adobe should fire its entire staff of software developers and the arrogant managers who let this software hit the market without providing fully functional compatibility.

I don't get how companies can sell so much expensive software and have customer support that is that bad.

I didn't think that much of it when Google announced their toolbar budling with Sun, but I really hope they push Open Office hard enough to kill the proprietary formats. I will be happy when they are either killed off or forced to open up.

My productivity software, like a proprietary format, is pure garbage.

eComXpo: Does Lower Cost Mean Better?

So I am listening to eComXpo. Unlike the usual conferences I attend eComXpo only requires that you fire up your browser. Some of the hidden or secondary costs improve the quality of some conferences. Examples:

  • Crowd: Sure there is the annoying guy with the cell phone, but the crowds help vote for what topics are interesting when we are unsure.

    Right now there are so many presentations that it is hard for me to decide which one I would want to go to.

  • Noise / questions within the crowd: I always get a kick out of learning from or answering questions near by people ask. Sometimes that which is important is reinforced by the comments from those around us. Also sometimes speakers are not entirely correct, and the crowd can help correct any wrong info which has recently changed and whatnot.
  • You Have to Pay for Food & Travel: This puts most people in a foreign environment, but also means that they will likely do things like eat in groups. Marketing conferences over the web are going to be a low trust medium. The biggest value in conferences for me have not come from listening to the speeches, but from listening to guys like Greg Boser or DaveN chat after hours.
  • Expensive Ticket Prices: I usually go to search conferences. Some of these eComXpo affiliate speeches seem to be advertorials more than educational speeches. I think affiliate marketing tends to be more that way though from my limited exposure. I meant to go to CJU but had too much going on to be able to go.

    If people are paying a grand and a half for conference tickets then most speakers understand that it is not appropriate to give advertorials.

  • Just Hanging Out: Many people who go to speak at conferences go entirely for self promo. Others who are passionate about their topics & really in the know sometimes go because they like to hang out with their buddies. Missing out on Greg Boser and DaveN speaking and making up for that with a few more advertorials does not IMHO make it better.

There are a bunch of other example I can think of, but in general the eComXpo still has a long way to go. Some of this stuff could be made up for with technology, but the human interaction stuff is going to be hard to make up for with technology. Lots of the random little errors in how we are programmed and random crossing paths make up the most interesting and most or least memorable bits of conferences.

There are some killer speakers on eComXpo, but it is hard to know who is who if you are new...the noise of the crowds can sometimes help make conferences better. Seeing a few opening advertorials may push people away from a Seth Godin, John Battelle, or Doc Searls speech, which IMHO would be an unfortunate trade off.

European Comission to Join Book Fray

From The Register:

Google's internet library project will face competition from Yahoo!, but also from a less predictable rival: the European Commission announced its own plan on Friday. And it has an advantage: if copyright laws interfere with its plans it can change the laws.

Why do so many people care about who controls what databases?

"Without a collective memory, we are nothing, and can achieve nothing. It defines our identity and we use it continuously for education, work and leisure," said Information Society and Media Commissioner Viviane Reding.

For historical perspective check out The Royal Library of Alexandria, which is also covered in the always ever recommendable Cosmos series, although the Carl Sagan site could sure use some SEO.

Longer AdWords Ad Copy Seen Live

This search showed one of the longer AdWords creatives.

I refreshed the Google search 3 times and saw that ad live as well on the third go.

Already 3 ads at the top sometimes, and now longer ad copy tested in some of the other ad slots. Initial thoughts:

  • those really don't fit on the sidebar. Maybe at the top, but they look screwy on the right 14% of the screen.

  • got to imagine those hog the CTR from the ads around them for sticking out so much

noticed at SearchGuild

Ken Evoy Claims SEO Dead...Shari Thurow Sticks it to Him

The LED Digest is having another one of the is SEO dead debates.

In last issue Ken Evoy made a blatent self promo SEO is dead post::

If you are not ready for the future, for what's coming big-time, you do not understand why SEO is dead and has been for a while. Oh sure, the corpse is still walking, and SEOers get real upset when they read a book that is normally only for our Site Build It! customers but that has leaked out and I'll share it here with you. It's called "The Tao of CTPM"

Tao of CTPM? Tao of ZYJQ? Talk about dropping an advert, eh? He even added a link, and this dislaimer:

Please understand that it's been written for normal business people, not geeks. But also please understand that these people, unskilled in the Net but who know their BUSINESS, outperform as a group, SEOers

How can he prove that on average his customers outperform the average SEO?

When you say how another field is full of crap you have to expect them to question your own tactics. Like the advert posts or paying affiliates 3 weeks late.

I am both surprised and happy to see Shari Thurow stick it to him:

Ken, stick to sales. That's what you're good at. Please do not make blanket statements about a field in which you have limited knowledge.

Where Shari falls short is her next line:

Search engine spammers have limited knowledge, too. Their goal is to exploit the engines. Ask a spammer to build and write a user-friendly AND search-friendly site that converts? They don't have the skills.

For those SEOs who talk down algorithm chasers and talk up user friendly conversion friendly etc etc etc... out of those sites, how many of their sites do you find yourself regularly linking at?

I don't think SEO is in any way dead, just more that there are enough quick acting feedback networks to where it is becoming more efficient and more useful for some to do holistic marketing instead of just focusing on algorithm busting. As far as what is best goes, it sorta depends on your personality though.

Sun + Google Partnership... More Toolbars... Yawn

So Google agreed to promote Open Office & Sun's other open source software. When specifically asked how, Eric Schmidt said that they have not yet stated. Well then, what is the point of the press frenzy?

Google also said they are extending their server partnership with Sun, but again would not specify any details.

Sun is to bundle the Google toolbar with Java.

A reporter asked what is so special about this toolbar bundling partnership and Eric Schmidt said the vastness of it.

Did and Yahoo! & Adobe make a huge public speech in their toolbar partnership? Nope.

You got to wonder how long the media will keep having a frenzy response to non event stories from Google.

Sun's stock has already given back most of today's gains and looks to soon give back some of yesterday's gains.

Both companies were asked leading questions about MicroSoft and refused to give much of an answer, which I find a bit entertaining when you consider how blunt some opinions are expressed on their blogs:

Frankly, all of these services are trying to outrun Windows Vista and Office 12 - with which Microsoft will once again attempt to recover the distribution advantage, preloading Windows, Internet Explorer and Office with Microsoft content and services. They argue it's necessary to secure the platform, 3rd parties and government officials argue it's anti-competitive. You pick.

What Percent of Affiliate or Buzz Marketing is Legal?

AdAge asks IS BUZZ MARKETING ILLEGAL?

As marketers more frequently look to recruit consumers brand agents to spread goodwill for brands, industry attorneys view buzz marketing as a likely area of regulatory involvement, especially around the issue of compensating people to participate in buzz programs when they fail to disclose their connections to marketers and agencies. While there is no legal precedent specific to word-of-mouth marketing, there are Federal Trade Commission guidelines for ads that are likely to apply.

How far can they stretch this line of thinking? Is affiliate marketing a paid endorsement? Does every affiliate link need to be identified? How the hell would they enforce that?

In the offline world when you read a billboard it does not usually say SPONSORED BY in huge red letters. Celebrities endorse products they never use. What makes one type of advertising legit and another illegal?

Sometimes big fans of a company who love their products are great people to employ, and sometimes you only find those people after they state how wonderful your products are. Proving causality will be tough.

Viral marketing might be illegal, but some of the true web gurus think it is what drives the web:

It is a truism that the greatest internet success stories don't advertise their products. Their adoption is driven by "viral marketing"--that is, recommendations propagating directly from one user to another. You can almost make the case that if a site or product relies on advertising to get the word out, it isn't Web 2.0.

Some of these same people talking up buzz marketing being illegal during the day are probably working on buzz marketing campaigns at night.

Anyone Know Anything About Business Licenses?

A friend of mine pointed out that on the BBB Traffic Power page it states:

The Bureau has been unable to ascertain that the firm has a valid business license. Consumers who do business with an unlicensed firm do so at their own risk.

The company previously had a license, which was issued on February 19, 2003. The license became inactive as of April 30, 2004.

This Nevada Secretary of State page shows a revoked license for Traffic Power.

Is there a way of telling if they later got a different business license? If they don't have a valid business license, then how can they sue anyone under that business name?

Google Gmail Autosave: Hmm

So Gmail created an autosave feature, which saves your email drafts.

What is scary about that is that sometimes you may start writing stuff that you did not want to send...you may have been blowing off steam in a random form box only to find it got cached and later winds up in court.

I think Google makes many of these features with genuinely good intent, but some of the people in positions of power may have bad intent.

Having recently read the WSJ today to find Drug Maker Under Fire for Sharing Data and DeLay was indicted again and spending many thousands of dollars on an ongoing lawsuit that I think is without merit makes me wish some of the new features were widely mentioned and easily opt outable before they were live launched.

Some of the pressures Google will feel are not internal. Just look at the maps, or think of how absurd 38,514 hours of wiretapping the wrong line sounds.

Political Strife on the Google Map

Apparently, in spite of being recognised by only 26 states in the world, Taiwan wants Google to fix it's status on Google Maps:

Taiwan's government has asked Web search company Google Inc. to stop calling the self-ruled island a "province of China" on its Google Maps service, the foreign ministry said on Tuesday.

With Google setting up shop in China you can bet that request will fall on deaf ears.

Pages