Yahoo! Meet LookSmart?

Frank Watson has a scathing post about some of the dumb ideas which have been floating about over at Yahoo!.

"We do not see Google and MSN as our competition," Tom HockSteatter said today, "we look at offline media as our competitors."

...

Right now no new SEM/Analytics companies are being allowed in, or the "not no, not now" response. Though he did not confirm it, more pointedly he did not deny that the existing SEM/Analytics/Tracking partners would soon be pushed out as well. "I won't say if existing agreements will continue."

I hope Kevin over at Did-It, the guys at Atlas and KeywordMax et al are ready for this.

...

"We have a strategic position for the web going forward", Tom HockSteatter said.

So did LookSmart and when MSN left that engine it rapidly feel to the side. I hope the Yahoo stock does not fall as heavily as that of LookSmart come announcement day.

With newspapers trying to buy their way into the web why is Yahoo! trying to move backwards?

Their clunky Overture interface, sporatic outages, contempt for analytics, and impending loss of MSN sure could make for a rather sticky situation.

Newspapers Invest into Topix.net, BlowSearch, Google Bomb for Sale, Blog Spammer Letter, SEO Chat SEO Conference?

In the News:
Knight Ridder, Tribune and Gannett take a stake in Topix.net. With NYT recently purchasing About.com it is clear that newspapers are starting to wake up to the online world.

BlowSearch:
May have launched a new product that "blows"?

You have to respect how quickly they commented on it though. I wonder why more of the small PPC search engines are not actively monitoring their brands and replying to what people say about them.

I'm Feeling Lucky:
Google Bomb for sale. so many creative ideas come to mind.
found on SE Roundtable.

Dear Diary:
Letter from a blog spammer. As long as the algorithms require it people will do it.

SEO Conferences to become the new SEO forum?
SEO Chat is thinking about holding an SEO conference. I can't see the conference medium becoming as saturated as the forum medium with all the associated costs and constraints, but there surely are a good number of conferences.

Buying Forum Sig Links, Become.com

Google Groups:
Froogle Merchants Group
also if you do not yet subscribe to SEM 2.0 it is a good list.

Buy Forum Sigs:
not sure how much value there is to it, but Sig Trader buys and sells forum post sig links. Amazing how many different ways there are to build links.

For Search Geeks:
in a forum post Xan recently mentioned
IBM Research Natural Language Processing
The retrieval of information from historical perspective

Become.com:

Hub Finder Link Analysis Tool

What is Hub Finder?

Hub Finder is a free link analysis tool which finds pages which link to related websites.

You enter in two or more related sites. If they have common backlinks in the Yahoo! Search database those pages will be returned in the results.

Try Hub Finder

When using it don't forget to use the full URLs including the http:// part. Why is Hub Finder Useful / Important?

  • Pages and sites which link to common related resources often exist in the same topical community.

  • Well themed pages have a tendency to rank well in search results since they use many similar variations to describe simarly related sites, products, and services.
  • Pages which rank well and are topically related may drive direct traffic which converts well.
  • As search advances more search technologies will likely place greater weight on links which come from pages and / or sites of the same theme.
  • One of the fundamental flaws with PageRank is that it looks at the web on the whole. Looking for thematically related links makes it harder for a person to manipulate relevancy with links from entirely unrelated powerful sites. By looking for thematically related links it forces websites to be well cited within their community of experts to achieve top rankings.

What does Hub Finder Cost?
Hub Finder is free.

Not only is Hub Finder free to use, but you can download the source code and place it on your site.

By default the tool has a link to this page and this site on it, but you can remove that if you like.

This software is released under a GNU General Public License. You can modify the source code and make the tool better.

Requirements:
Hub Finder was created in PHP. Your host must support PHP and DOM XML for the tool to work properly.

Problems with Hub Finder:
Some scraper sites tend to scrape thematically similar resources. Some of these may show in the search results. Along with those many of the actual hub pages will be returned.

Hub Finder usually works best if you look for cross referencing backlinks in well developed fields or check backlinks across a good number of sites.

Hub Finder works with the Yahoo! API, which I believe only allows you to query their database up to 5,000 times per day. This is part of the reason why the tool was made to be distributed, so that anyone can host it and so one central host site was not hosting a tool that frequently exceeded its limit.

Additionally other upgrade ideas are listed below.

Suggested Upgrades for Programmers:

  • Fetch top ranking sites: Currently the tool allows you to enter URLs one at a time, up to a limit of 10 URLs. This tool could be improved by also allowing the option of entering a search term and fetching the backlinks of top ranked sites.

  • Disclude: Option would be to disclude results from any specified URL. (This could be used to prevent you from sifting through backlinks on sites you already know well. Or sites which clog up the results with hundreds or thousands of rubbish scraper pages).
  • Paired with: Option would allow webmasters to look at pages which link to topical resources AND link to a specific page or site. An example use of this tool could be informing webmasters that they have a broken or outdated link when one of your competitors moves their site.
  • Find pages OR sites: On top of searching for common backlink pages the tool could also have another option or section of its results which looked for common root URLs between backlinks.
  • Grab more details: Tool could grab IP ranges, number of links on the page, and link text.
  • Multi Engine: the tool could allow people to grab backlinks from multiple engines. MSN seems to be more realistic than Google is in their policy toward SEO tools.
  • Sort: Tool could allow people to sort the search results by any of the topics it grabbed.

More Tools?
A cool friend made this tool. I have a few other tool ideas. Production depends on:

  • how quickly I can learn PHP

  • or how quickly I can find programmers who would like to make a few tools
  • or how quickly my friend is available to make more tools.

Try Hub Finder:
My friend Andy Hagans was one of the first people to host Hub Finder on his site, although his host seems to not support the tool sometimes. I created another mirror of that tool on the Link Hounds website.

If you would like to host Hub Finder or tinker with the source code you can find a copy of the original source code here. Change the file name to index.php and it should work if your host supports it. When using it don't forget to use the full URLs including the http:// part.

Upgrades & Mirrors:
If you upgrade or mirror the tool feel free to leave a comment below.

InterActiveCorp to Acquire Ask Jeeves?

InterActiveCorp, the Internet company headed by Barry Diller, is close to an agreement to acquire Ask Jeeves Inc., the nation's fourth-largest search engine company, for about $1.9 billion, according to an executive involved in the negotiations.

An announcement could be made as early as today. - NYT

IAC own CitySearch, Expedia, HSN, and a ton of other web properties.

Blog Transparency, Ethics, & Advertising

Making Money from Blogging:
While I was at SXSW some of the speakers asked "Who here has a blog?"
Most everyone in the audience raised their hands.

The next question was "Who here makes a living blogging?"
I think I was one of about 2-3 people who raised their hands. Affiliate Links in the Archives:
Until you can create a product or business model which is self sustaining there is nothing wrong with building multiple passive income streams to help get you by.

Some of my past posts have affiliate links in them. My free PPC guide has affiliate links in it. For a while even my original ebook had some affiliate links (those were later removed because they were unnecissary and some consumers did not like them).

Ads vs Reviews:
Within free content what is the difference between having affiliate links to useful stuff and allowing people to advertise products? Some of the most powerful sites on the web allow people to market complete bunk (libel laws prevent specific examples).

At this point my financial solvency no longer depends on affiliate links, but to new bloggers or website publishers I ask why not make a living doing what you like and promote good stuff along the way?

If you are learning how to build a business model from scratch some of the people reading your site might be interested in some of the tools or resources that you found useful.

If slightly additional profit allows you to work full time on things you can enjoy - and thus deliver a better end product - why not? If you are focused on helping your consumer do well then there is good value in product and service reviews - so long as they are honest.

Other People Imposing Ethical Guidelines = Bogus:
Instead of having sponsored posts or product reviews is it any more ethical to make a living running clearly marked ads that sell rubbish? If so, why?

There is nothing wrong with mentioning things that you think are useful, even if you make a profit by mentioning them. If you give crap positive reviews then eventually that will come back to hurt you. If you introduce obscene amounts of noise into your chanel then readers will leave.

More people should be able to make a living by talking about whatever interests them. Even the loudest advocates of transparency still do not fully get the topic.

Some people enjoy first to market advantage, or success in prior markets which carries over nicely to their situation. They can afford arbitrary luxuries or arbitrary bogus ethical guidance.

People new to the market may not be able to, and thus should not allow others to control their thought patterns or business models.

Success can breed blinders, and some people may also give bad advice so others do not create businesses or business models which may eventually trump theirs.

Intent is perhaps more transparent than some would like.

Various Resources

Urchin:
Is apparently good stuff.

AutoLink:
48 minute IT Conversation w cory Doctorow, Robert Scoble & Marty Schwimmer

VC:
Venture Capital When You Need It When You Don't
ResearchBuzz posted that GigaBlast was looking for some funding. the VC page looks like it is no longer up though.

Books:
list of MBA resources.
Design thinking books
(both found on Seth's Blog)

FireFox Extensions:
the ones that DaveN uses

Getting Exposure:
how to get media coverage: create your own channels.

Another Blog about Google:
from News.com (found on Blogoscoped)

Flickr:
Jeremy Zawodny says Yahoo! bought them. Looks like Jeremy is getting into marketing too?

This is SEO:
Greg Boser, known for talking straight about SEO, gets a mention in Wired.
Xan states that he views the article as short sighted. I was going to post on his blog, but I did not feel like signing into my .net passport to do so.

LEGOs Rock:
and now, so does Batman.

TV B Gone:
brilliant

Website Dating:
My Density shows first and second degree relationships between websites.

The interface could be a bit cooler and smoother (perhaps if they used a bit of AJAX and ensured the text was easier to read on scroll overs if they are showing a ton of data in a small area), but it looks like a cool idea. more info about My Density and even more info here.

A9 OpenSearch:
I saw this mentioned a while ago, but I think I forgot to link to it. Essentially it allows search results to be reformatted & reappear elsewhere. Robin Good has more about why he feels it is important.

Amazon Ads:
Amazon textual ads hack. cool.

Google News Getting Sued, MSN Shopping Beta, Google AdSense Conference

This Just In:
Google News being sued by Agence France Presse for displaying subscriber only images

MSN Shopping:
Beta

Google AdSense:
Publisher Conference, reviewed. They highlighted a few sites and I think I know some of the people who may do some of the ads for some of them.

When my friend initially set up his personals page on AOL a long time ago (before he knew what a landing page was) he got so many leads that he was sending girls to his friends. Unfortunatly, I was not a friend of his at the time :(

Alex Steffen & Bruce Sterling Keynote Conversation: SXSW 2005

Alex Steffen & Bruce Sterling held the final keynote speech at SXSW. Most of their speech was about ecology and creating a sustainable world.

I was about to write this review and noticed there is a good one on WorldChanging already.

The core of the speech is that we are depleting resources at a faster rate than the world can provide them. Things will need to change. Options going forward:

  • fold dumps into the production cycle

  • create long term stuff
  • label everything

They stated that the biggest problems in the world are closely releated to infistructure, not necissarily social, political, or religious ideolology.

Fabricators, computers, and other small fast production technologies will shorten pruduct creation time and thus enhance the efficiency of micropublishing or small scale creation of various items. Actual will become the new virtual.

To show how fast things change Bruce Sterling asked us to imagine describing our jobs to a time traveler from 30 years ago. Many of us who were in the room at the time worked on web related or industrial design type projects. Our jobs would have been a bit hard to explain.

He said the future will be somewhere between unmanagable or unthinkable. We should strive to make it as best as we can.

After his speech I bought an autographed copy of Bruce Sterling's Tomorrow Now, which looks at how the world may change over the next 50 years. On page 65 he explains the exact reason many people are doing well with SEO:

You're likely to thrive if you learn plenty about subjects where the tests and grading papers have yet to be invented. And if you find yourself learning about something unusual and there's no sense of drudgery to it - on the contrary, you find yourself spending long, smiling hours just painlessly soaking it up - take my advice and look for a job there. If there don't seem to be any jobs there, find a way to make one up.

[added: here are some of the videos from SXSW, including Alex Steffen & Bruce Sterling]

How to Leverage Decentralized Social Networks : SXSW 2005

Panel by Tantek Celik, Jonas Luster, Joyce Park, Ernie Hsiung , & Danah Boyd.

Social relationships only require single directional relationships. Social networks place more emphasis on relationships than personal information. Many of the things which are currently being touted as social networks are community based sites which place greater emphasis on individuals than on relationships.

Danah stated some of the more common problems with social networks are

  • social akwardness

  • articulation problems
  • problems with being public

Joyce also stated another recurring problem is that many networks are created by men and do not take women into account. Another common problem is that some social networks fail to adapt to their audience.

A couple interesting facts:

  • Orkut took off in Brasil for two main reasons

    1. Brasil had two large cities which for a long time did not mix much but recently started mixing more frequently on a larger scale.

    2. Orkut originally had many flags on it. This reminded many people in Brasil of the World Cup. Some people joined because they wanted to beat out the other countries. Now the innovation at Orkut is driven by the Brasil community.

  • For this next statement you will have to pardon any cultural ignorance I display, but I think this is what they were trying to say :) Friendster is popular in some Muslim areas because with certain segments of that cultural background you have to show how and when you met someone, you can't just meet someone and instantly marry them.

They also talked a bit about XFN and recommended a few books. Jonas recommended John Scott's Social Network Analysis. Danah recommended Robin Dunbar's Grooming, Gossip, and the Evolution of Language

Pages