US Laws have been favorable to big players who own the information pipes. In order to avoid getting in some way marginalized Google wants to help people bypass those lines.

From the Journal:

Current Communications says its uploads are as speedy as its downloads. That could come in handy for Google's video-search functions. "As part of our corporate mission, we are interested in promoting universal access to the Internet for users," Google, of Mountain View, Calif., said in a statement, declining to provide any further details about its investment.

The article also reports the FCC also likes the idea:

Officials at the Federal Communications Commission have expressed support for power-line services because they could expand the availability of broadband and would give consumers more choice of providers, perhaps lowering prices.

Reuters stated:

Current, a closely held company, offers its high-speed service in the Cincinnati area and is expected to use its new investment to expand, the Journal said.

Yahoo! launches their SMS service

the new Google toolbar added a send to phone feature

not too long ago Google became the default home page for T mobile

Business 2.0 recently posted an article about the looming mobile search wars:

According to the Pierz Group, Americans spent nearly $2 billion on directory assistance from their mobile phones last year -- at an average of $1.25 a call -- which suggests a healthy demand for information on the go. And that's just a fraction of the overall mobile search market. Providing instantaneous answers to a wide range of queries is what will make mobile search invaluable. And whoever figures that out is golden.

I omitted my friends name, but recently I had a chat with a friend via IM. I asked him if it was cool for me to post a bit of it and he said sure. The chat went like this... friend: there are so many people out their calling themselves seo professionals
me: well its an arbitrary title
me: am i a professional
me: if so why
me: etc
friend: your right.......
friend: I looked at that excel file earlier. why have you spent less time keeping it up?
me: because why should i
me: why should i promote shitty biz models that are not forward looking
me: help a few sketchy webmasters be lazy and greedy
friend: true.....
me: and bust my ass to do it
me: for free
friend: true
me: better things to do w my time
friend: I have noticed a lot of them becoming link farms anyway
friend: they are dropping everyday also
me: almost all of them are shit
friend: I have focused more on good qaulity article submissions
friend: those suckers are viral if you have good content
friend: I can incraese your list of article submission locations if you need more.....
me: well if its easy to import the data sure :)
me: in the end though
me: most of those will get spammed out and deweighted too
friend: I took the liberty of adding sites to the excel file you sent me, ie. article subs and press release subs. it doesn't get any better than that.;-)
me: cool
me: well if you want to email it through thats cool
me: :)
me: but the thing is
friend: it seems like all of the good marketing outlets are getting lost in the shuffle because of spammers
me: I cant be the central maintainer because I thought that would scale but it does not ... so I can accept contributions, but its too hard to keep up with
me: not really
me: i dont buy that at all
me: good marketers evolve
friend: you just said a second ago that you thought article subs and press release sites will go down also. it sounds like you agreed with what i said.. i am confused
me: not the good marketers dropping off
me: just the lazy easy channels
friend: i was just venting in terms of spammers screwing it up for the rest of us
me: well my take is we are all spammers
me: is the stuff you are promoting uniquely inovative and useful? if it was you probably wouldnt need to rely on article submissions
friend: promting useful information doesn't always get you a spot in the top. Why do we try so hard to get links pointing in our direction if that were an absolute?
me: well what do people want
me: you need to serve multiple needs
me: what people will buy
me: + what people want to market for you
friend: thats where i think we are. I don't think articles should be writtien to spam. But, they can be written professionally to get better exposure online.
me: right. but your opinion doesn't much matter in the grand scheme of things
me: as mine doesn't either
friend: opinions are like butt holes, we all them and they sometimes stink....
friend: so how do you propose meeting the many needs of the masses?
me: well thats the point
me: each needs to decide
me: there should be no mass system
me: mass system = spam
friend: meeting the needs of the mass isn't spam if you are doing ethical work, su as putting toegether great content as you have put it many times on your site.
me: thats the whole point
me: if the content was so great
me: it wouldnt need an automated type system
friend: it seems as if we have very similar ideas
friend: i haven't been talking about automating things in our industry. I am just interested in gaining some insight as to your opinion about helping others online.
friend: thats all
me: well my insights are this
me: create something useful that people are interested in
me: and then be creative from there
friend: i know you have always taken the stance at emulating a users experience online. I have learned a lot from taking that mind set. believe me
me: so that is where I stand
friend: cool
me: the basic thing that is screwed up
me: is people think that online they can just get links
me: without thinking about the social aspects etc
me: sure it can work
me: but longterm it is way easier if people want to link to you or if you have a legit brand off the web
friend: i know you are big on the community aspect. this is a safe bet on or off line. I deal with people online like I would in person. This has also helped out a lot
friend: i remember you saying on the phone that after you reached a low point from circumstances in your life, your outlook was changed for the better
me: ok?
me: :)
me: i still am bitter mean and evil often
friend: you remind me of one of my best friends. he too is kinda outspoken and ruff around the edges. but, underneath it all, i know what he is all about. You are the same way

----

I didn't leave that last part in there to pump myself up or pat myself on the back, but more to show the emotional bond.

The guy I was speaking with I spoke to on the phone for about 10 minutes about a year ago and have emailed a few times, and yet he feels he knows and understands me. He may or may not (I sure don't!), but either way it is a good deal for me.

People with emotions create algorithms by which search engines function, but their job is so grand in scale that it is hard for them to care about ones and twos.

As search algorithms advance in some fields it will become easier to manipulate other webmasters and web users than it is to try to manipulate the algorithms directly.

It is the same reason there are so many 50 page sales letters, because like selling stuff, ultimately selling the idea of people giving you quality inbound links or recommending you is one person and one conversion at a time.

I am not saying that everything you do should have manipulation in mind, but it is easier to do well if people want to help you, and it is easier to win over 1 person at a time than it is to fake relevancy across all the major engines, at least if you are hoping to have a longterm business model.

Danny pointed at MarketingExperiment's recent piece on click fraud (free registration required).

They tried click fraud on test campaigns, clicking 10 times on each. Below is the number of clicks Google charged for from each test set:

Individual clicking on the ad: 0
Individual clicking on the ad with Anonymizer: 1
Clicking on the ad with a different computer, same IP address: 1
Clicking on the ad with a different computer, different IP address: 1

They mentioned impression fraud and looked at alleged click faud in three real accounts, which showed that fraud tended to increase as click cost rose.

They also gave tips on how to avoid click fraud or minimize its effects. The article is worth a peak if you plan on swimming in the PPC market. They also have a 50 minute audio I have only listened to a few minutes of.

I am not sure why they did not test other engines as well. They should have at least done Overture. It would be interesting to compare how various engines fight (or do not fight) click fraud.

Whoever is big in the click fraud prevention market should really use some a / b / c comparison testing as the cheap marketing opportunity that it is.

Get seen First:
DaveN posts about how Google duplicate content filters have a tendancy to reward the first spotting of content.

Interview:
Interesting stuff Dave. I should interview him, oh wait, I just did :)

I think the key takehomes from his interview are:

• trust & friendship are HUGE in the SEO space

• the importance of collecting data

but the interview is well worth reading for all. Thanks again for the interview Dave :)