Why must people who know absolutely nothing about search write articles about search engines? A recent Zacks article by Steve Harmon states "In my opinion Google has replaced Yahoo (YHOO already. More people use a search box than want to use a `directory` style hierarchy that Yahoo built."

Where has this guy been? Has he not seen Yahoo branding its search product? Their directory is more of a novelty now. When you go to Yahoo its Yahoo Search they are pushing, not the Yahoo directory.

Also has this guy failed to notice Yahoo gobbling up 3 of the 5 biggest crawler based search engines and the number one pay per click engine?

Google may be ahead, but it is certainly not because of Yahoo promoting its directory.

Later he asks "Remember Netscape?" - building a competitive search engine for the entire world knowledge database is most likely a tad bit harder than building a browser.

Then he states "Best bet is for Yahoo and Google to merge and take on Microsoft before Microsoft`s next version of Windows -- nicknamed Longhorn -- debuts with search and other features built in everywhere."

It does not matter if they make search accessible everywhere...it is the quality of the search the led people to Google. If nothing else, pushing MSN search on people will cause more negative press from people critical of MSN.

Just a reminder to those who do not have good Inktomi placement that MSN is to be dumping LookSmart in about a half a month (Jan 15). Some speculate that MSN may want to eventually shift to Ask Jeeves until it gets its technology in order.

I presume that MSN will stick with Inktomi until it builds its own technology. With Yahoo desiring to part ways with Google it is certain they will be investing heavily into making Inktomi a competitive product.

MSN will become competitve and remain so by the natural market forces of competition between Yahoo and Google... until it creates its own search product... You can check your Inktomi placement using Hotbot on its default setting, or by useing Pure Search provided by PositionTech.

The more you read, the more you realize how narcissistic many top professionals are. Everyone believes that what they are doing is not getting its fair share of coverage.

The experts are usually viewed as the experts for a reason though. While they may say some incorrect or far reaching ideas, most of their ideas are "Spot On."

With that being said here are Jakob Nielson's "Top Ten Usability Errors of 2003."

Most search engine traffic comes from the top few search engines. Time spent registering a website with all kinds of small random third pary engines is just a waste of time. As hard as it may be for you to promote your own business imagine how hard it would be to promote a search engine, especially one with no technological advantage over those already in existance.

As part of my service to do good on the internet I will point out crap offers for garbage software I do not use.

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Another interesting article by Gord Hotchkiss.

I think his articles, the one from Barry Loyyd, and Danny Sullivan's resource center are resting as the answer for what has happened.

Another couple good entries about the subject are done by Da' Tmeister and Andrew Goodman. Beyond those articles most of the activity has came from within the SEO forums. I must state that I have the utmost of respect for Danny Sullivan as he was one of the first people who linked into my article.

Most of the other people in the SEO field ignored the existence of my early article with the exception of the dubious website that had a generic article with an extremely similar name to my article...
Today many SEO websites still have dissatisfied customers and are now producing third rate rehash articles only citing a few of the above sources.