Usability, Syndication, Spam, & Open Source

On the Usability Front:
The Biggest Web Design Mistakes of 2004
Steve Krug Interview (found on Web Words)

On the Syndication Front:
I finally added syndication buttons to the site :) thanks to Andy Hagans for making them.
Why Bloglines Sold: It's Not a Business

On the Spam Front:
Pfizer Inc. and Microsoft Corp. teamed up to target e-mail spammers who peddle phony Viagra

On the Open Source Front:
Ask Jeeves may want to open source their desktop search, may create a browser
Google may host Wikipedia. This artilce states they may want to control the information to block other search engines. I seriously doubt it, I think they are smart enough to do it for good karma points alone.
Is MSN Dying?

Confirmation of a Significant Change at Google

With the recent February update Google has also decided to open up a feedback channel. If you have comments about the update you can mail them to feb05feedback@googlegroups.com. I am still only a couple years into the web, but I don't think it is something Google has really done much of before, and Danny Sullivan stated that it is something new.

Fake Blogs: Is it a Big Deal, or are Bloggers Naive & Easy to Game?

Blog Anchor Text:
While the author of asbestos.stinkmachine.com is not interested in the subject, he is acquiring some good linkage data as the blog community states how fascinated they are with him making money from AdSense.

In Google's investor day a slide showed Weblogs Inc makes over $600 a day from AdSense. It seems there are a ton of AdSense sites, but if you lack topical interest is it a sustainable business model? Other than the guy getting the free links from the oohs and ahhs most people are going to need to spend some $ to build linkage data.

There probably is still some easy money on the table, but as time passes surely that market will get much much more saturated and competitive.

On a side note, if bloggers are so smart and well connected, how are they so behind the loop on AdSense?

Fake Weblogs:
So evil they may as well be terists...

What is funny is that

  • blogs will link to other blogs just because they are profitable and being made for AdSense.

  • and criticise other blogs for being fake

Beyond intent what really matters?

My weblog is fake. If the fake blog wiki would ever go back online I would add my blog.

Naive & Manipulated:
perhaps worse than being fake?

Yahoo! Firefox Toolbar, Google Investor Day, & Cold Calling

Yahoo! FireFox Toolbar:
released, reviewed by Danny Sullivan.

Wonder when Google will do the same, they are likely missing out on some amazingly valuable data by not having an official one.

Newsburst:
Cnet creates an online aggregator that will compete with Bloglines & Rojo

Brand Pyramid:
Good post about building products and services at various price points. Also, Rob Frankle on how CEOs screw up branding.

Google Investor Day:
was yesterday. slides and audio if your into that sort of stuff. some of the sides:

  • 60: their revenue was split nearly 50 / 50 between Google.com and their partner network.

  • 72: the top 20 markets have a 17.6% web penetration.
  • 73: shows 66% of revenue was domestic.

This guy thinks they will be worth a trillion dollars in 20 years.

In 20 years nobody will remember his prediction, but Battelle gave him a link yesterday and I gave him one today. Random arbitrary predictions are a good way to gain free links ;)

Atomz:
site search provider gets snarfed up by WebSideStory. More people should use the word snarf.

Google's Search Results are Crap?
Danny says people should not be so quick to discout the opinions of SEOs.

Hiring:
Ammon Johns is hiring.

Cold Calling:
is evil. Nick W has some tips on how to cold call. My personal goal when people cold call me is to ensure I drastically increase the likelihood they will have a bad day, and to hopefully lead to eventual attrition at their work place.

The Hypocrisy of Google

Recently Google updated their index and relevancy algorithm with Update Allegra.

The update was believed to be related to latent semantic indexing.

Beings that my own rankings just dipped, it would be easy for me to take things overly personal and perhaps be a bit biased about the situation. Then again some of my other sites are now ranking way better than they were, and I also pointed out this problem before it ever had any significant effect on me.

In doing this update the search results are in many areas less than stellar. Understandable that shuffles will occur as they must to consistantly improve relevancy, but on more than one occasion Google has seemed to have lost focus on their official mission statement.

Google's mission is to organize the world's information and make it universally accessible and useful.

They tell you to design content for the user. Link to quality resources. Act if search engines are not even there. Generally this is good advice for many webmasters.

What they do not tell you is that they do not follow their own guidance.

Sure trying to rank for a term like "SEO" or other generic terms may be a bit unrealistic for many and only a few sites can rank well for such a term. I am not particularly saying that I believe I deserve to rank #1 in Google for "SEO" because it is a generic term and they owe me nothing.

On another front there are brand names that people work long and hard to build. Sure the search results are just informational pages about a topic, and maybe Google doesn't give a shit about my brand, and that is fine too.

Where the real problem exists though is that since I have worked so hard to build that brand it gets a ton of traffic and people expect to see my site there.

When people search for stuff like "seobook" and 10 out of 10 of the front page results reference me but I am not listed that provides a poor user experience for Google's users.

To try to prevent their results from being manipulated they have often thrown the baby out with the bathwater. But maybe in the hopes of achieving their longterm goals Google realizes they have to take short term hits.

What if Google is wrong in their desires though? What if their desire to fight off commercial manipulation is so great that they fail to accept commerce as part of the web, and too often show informational results when people want to shop? Would that eventually cause people to stop using Google? Would accepting markets for more of what they are without trying to bias them away from marketing and toward aged sites or information dense pages potentially create a more efficient market?

New Google Maps, Yahoo! & RackSpace, About.com for Sale

Google Maps:
New version out. Danny Sullivan has more on the offering.

RackSpace:
May not play well with Yahoo!

About.com for Sale:
Bidding ends today. Price between $350 to $500 million. Bidders: Google, Yahoo!, Ask Jeeves, AOL & New York Times.

TrustRank Algorithm

A buddy of mine pointed me to a white paper by Zoltan Gyongyi, Hector Garcia-Molina, & Jan Pederson about a concept called TrustRank(PDF).

Human editors help search engines combat search engine spam, but reviewing all content is impractical. TrustRank places a core vote of trust on a seed set of reviewed sites to help search engines identify pages that would be considered useful from pages that would be considered spam. This trust is attenuated to other sites through links from the seed sites.
TrustRank can be use to

  • automatically boost pages that have a high probablility of being good, as well as demote the rankings of pages that have a high probability of being bad.

  • help search engines identify what pages should be good canidates for quality review

Some common ideas that TrustRank is based upon:

  • Good pages rarely link to bad ones. Bad pages often link to good ones in an attempt to improve hub scores.

  • The care with which people add links to a page is often inversely proportional to the number of links on the page.
  • Trust score is attenuated as it passes from site to site.

To select seed sites they looked for sites which link to many other sites. DMOZ clones and other similar sites created many non useful seed sites.

Sites which were not listed in any of the major directories were removed from the seed set, of the remaining sites only sites which were backed by government, educational, or corporate bodies were accepted as seed sites.

When deciding what sites to review it is mostly important to identify high PR spam sites since they will be more likely to show in the results and because it would be too expensive to closely monitor the tail.

TrustRank can be bolted onto PageRank to significantly improve search relevancy.

Own any domain exploit, no defense exists

Just a friendly exploit reminder as phishing will surely take off in a hurry with this one.

Vulnerable browsers include (but are not limited to):

Most mozilla-based browsers (Firefox 1.0, Camino .8.5, Mozilla 1.6, etc)
Safari 1.2.5
Opera 7.54
Omniweb 5

SEO Marketplace Question ;)

So a friend of mine is building a tool which will likely be publically available for usage and it may run a thousand or few thousand queries a day. This tool may query some of the major search engines and may need to use some open HTTP proxies.

Does anyone know how he can gain access to reliable open HTTP proxies and if / what costs would be available?

Feel free to emails me seobook aT gmail DoT com if you do not want to post anything in the comments.

If and when he completes the tool I will mention its launch on this site :)

Writing Tips, How to be a Consultant, IR Books, Ask Buys Bloglines

Writing:
Everything You Need to Know About Writing Successfully: in Ten Minutes

How to Be a Consultant:
Create The Warm Fuzzy Feelingâ„¢. Reading it certainly takes much longer than 10 minutes, but it is well worth it if you are considering becoming a consultant.

The list is great, but on the web / marketing front I would also add create affiliate and content sites to help build a stable income stream when down periods occur.

Even when you have few clients you help shore up your technical understand by creating things. If you create great sites then they will make money and you will be able to better filter what work you are willing to take on. If you create lousy sites then they will make for great research and will help you identify symptoms of a lousy site when prospective customers contact you.

As stated in that article, it can't be overly stressed

  • how important it is to be easily available; &

  • how amazingly well syndicated articles act as sophisticated salesmen

found on SearchEngineBlog

Information Retrieval Books:
A while ago I read A Theory of Indexing
by Gerard Salton. I also have heard good things about Information Retreival by C. J. "Keith" van Rijsbergen, and Modern Information Retrieval by Ricardo Baeza-Yates & Berthier Ribeiro-Neto. What information retrieval technology books have you read and liked? Wonder if guys like GoogleGuy have a favorite IR book :)

Ask Jeeves Buys Bloglines?
it is what people are saying...

Trademark Laws:
Deregulating Relevancy in Internet Trademark Law

Would You Name Your PPC?
RipUsOff.com...just randomly came across it and after seeing so many articles about click fraud it would appear as though that name could be took the wrong way.

My Favorite Muppet:
Flying Gonzo, though the Cookie Monster is also cool.

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