Google AdSense Text Ads Showing Favicons

Not something Google has mentioned (at least that I know of), but Robert Clough took a screenshot of AdSense ads on Search Engine Guide, which looks like there is an eBay favicon next to the eBay listing.

Luckily I already created an annoyingly bright favicon file which is ready and waiting to be used :)

Graphic text ads. hmm. To me it seems like it would make sense for Google to make ads on other sites look different than ads on Google to keep people clicking away at the Google.com ads for as long as they possibly can.

The more graphical Google makes ads on other sites the longer it will be before people become blind to text ads.

Someone Who Hates Google...

Should write a press release about Google not being about to control their search index, and nefarious webmasters hijacking other sites to remove them from the search index. Why?

Currently the ball is in Google's court, with SEO being branded as spam and scum of the web.

If someone could push the idea that Google could not even control their own index, or how to rate their own site, then perhaps they could somehow shift the frame, saying that Google does not know how to control their index and needs the help of good SEOs to improve their search relevancy.

They should reference:

Search engines have yet to be seriously challenged about:

Most consumers do not realize how search results are manipulated, and most don't even know where the ads are.

It would be cool to see an SEO more daring or less lazy than me use this opportunity to toot their own horn and talk about how they help Google solve a problem it hasn't fully figured out yet - relevancy.

It would certainly be cheap marketing if you get national media coverage with the current feeding frenzy for Google's stock.

Google Hijacked in their own Search Results

Google Hijacked in Google:
Official Google AdSense site bit by a meta refresh. hmm. Low quality site? more at ThreadWatch

For those who spin all the ethics stuff, do you think Google knew of the problem and was lying when they said it was no big deal? If so, is it ethical for them to tell blatent lies? If not, how is it that SEOs know more about their search engine than they do and they generally disocunt the whole concept of SEO?

Yahoo! Q Challenge:
whats up with a $5,000 prize - that surely is not much payout for the value they could create with that contest. I might need to create a similar marketing program for myself. hehehe

Exalead:
Michael Nguyen posts about some of their search features.

Novice Spam Tool:
I have not tried it, but someone promoted this site http://searchpr.info/test.php, via forum spam of course.

Yahoo! Public Site Match:
Nothing more than a PR stunt? It sure smells the part. A while ago they promoted that program a good bit, but it sure is hard to find information about it nowadays.

Masochistic Behavior:
reading IHY forums. I don't know anywhere else where a single comment can return pages about what a horrible person you are. SEO is doomed. We are all evil. hehehe

Lots of good ones in that rant thread, but one of my all time favorite Doug quote:

Most journalists I know of at least fall on one side or the other.

Another scary thing with that thread is I find myself agreeing with Glengara!

Open Source Rank Checker:
I have not tried it, but a friend pointed me to this software. I am not sure how it plays with Google, since they have been blocking some automated software.

OPD Should Close Shop?
Danny Sullivan weighs in on the ODP's recent site submission status closure.

Black Market Porn:
UK bans selling porn DVDs over the web. UK prostitution market to soar ;)

Funny:
There is a website that qualifies you and prints out your ordained ministor certification in under a minute. A person today tried to justify me giving away my business model to them because they spent the minute to print one out.

Evolution of Yahoo! Search:
article about Yahoo! creating their search service. thnx to RC

Amazing Scoop... Passed Up

A major site is hiding a few ;) links. Tempted to gain the 50 - 100 links & readers I would have got from mentioning it, I bet on the side of good karma and sent them a kind email instead.

Hopefully they fix the issue before someone else posts on it, or I will be mad that I missed the scoop, and they still got screwed bad.

These hidden links could totally undermine the credibility of that site.

To give a hint of what is going on, in an internal message I intercepted

At the suggestion of Mike xxxxxxxx at xxxxxxx Website Development, I've used the CSS attribute "display:none"

The message continues:

This trick is, I'm told by Mike, who knows more about SEO than most, is search engine friendly.

Mike should be drug out in the street and shot. Not only for providing such bad advice, but for assuring them that its search engine friendly.

Chatting with Todd, he said:

you'll be reincarnated as an eagle rather than a hunk of donkey dung
damn...those links are workin' well too
did you check the rankings on some of those?

I sent them an email and Todd said:

nice....you will make a wonderful eagle;)
at least you can know you gave them a chance
it is a good story
but it is also enough to destroy an entire organization
who is probably 99% good

Will let you know how it goes.

Scholarly Journals' Premier Status Is Diluted by Web, Media and Money

The Wall Street Journal wrote an article about smaller upstarts and the web challenging the business models of of big time academic publishers. It will be interesting to see how far advertising can take search companies before publishers get squeezed to the point where they revolt or make demands that spread to a critical mass.

In other, somewhat related news, Bill Moyers addressed the National Conference for Media Reform in St. Louis about a week ago.

One reason I'm in hot water is because my colleagues and I at "Now" didn't play by the conventional rules of Beltway journalism. Those rules divide the world into Democrats and Republicans, liberals and conservatives, and allow journalists to pretend they have done their job if, instead of reporting the truth behind the news, they merely give each side an opportunity to spin the news.

he continues...

These "rules of the game" permit Washington officials to set the agenda for journalism, leaving the press all too often simply to recount what officials say instead of subjecting their words and deeds to critical scrutiny. Instead of acting as filters for readers and viewers, sifting the truth from the propaganda, reporters and anchors attentively transcribe both sides of the spin invariably failing to provide context, background or any sense of which claims hold up and which are misleading. ... Objectivity is not satisfied by two opposing people offering competing opinions, leaving the viewer to split the difference.

Later he comments on the Journal:

But I confess to some puzzlement that the Wall Street Journal, which in the past editorialized to cut PBS off the public tap, is now being subsidized by American taxpayers although its parent company, Dow Jones, had revenues in just the first quarter of this year of $400 million.

In other related news, Friday Ask Jeeves announced they bought out Excite Europe.

Any way you slice it, there are going to be a few gatekeepers to this thing we call the web, and to most media outlets in general. The more there are the better it is for consumers, and for that reason I might start trying a bit harder to use Google and Yahoo! a bit less.

It will be interesting to see how it plays out, but anyone who knows about SEO should see it as a personal responsibility to make sure people find what issues you feel are important.

Earlier today a friend of mine told me of a site he was creating about an ongoing, rarely covered, & brutal civil war.

More on TrustRank

A while ago I wrote a bit about TrustRank after reading the PDF about it.

It is fairly easy to understand many of the concepts of it (like attenuating a possitive trust score or offsetting the effects of link spam with a negative trust score), but it is even easier to understand them if you visualize the concept of trust attenuation.

Most sites are not exceptionally compelling, so there are usually not many legitimate hubs in any industry, but many sites are glorified link farms which will not pass any positive trust value.

For a while I helped promote many directories, but many of the new ones on the market have little to no legitimate value, and some of the links from them may even have negative value.

I just wrote an article called TrustRank & the Company You Keep, in which I made this graphic explaining the concept of AntiTrust (yet another SEO phrase I made up hehehe).

The red X's represent things that should be, but are not there.
Bad directory image, showing inbound & outbound link profile.

Yes, I know, the drop shadow is too dark, my web designer friend already yelled at me for that. Other than that, I hope the image clearly demonstrates the concept I was trying to get across.

Other than drop shadow remarks, please leave comments on the article and image below.

The Stock Market & Liquidity Theory

Not entirely SEO related, but the stock market is another information system which is often manipulated.

Not that I have much money, but recently I read a book called Trim Tabs Investing by Charles Biderman. On a macroeconomic level it looks at the stock market in terms of volume of shares, their overall price, and the money chasing those shares. Rather than stating that forward earnings drive the stock market they believe the short term stock price can best be described using supply and demand.

It breaks down the money chasing the shares into the following groups:

  • insider and corporate trading (smart money)

  • general investor trading (dumb money)
  • foreign investor trading (dumb money)
  • margin debt (dumb money)

In the short term the money from the typical investor can power the direction of the stock market, but the stock market inevitably goes in the direction of the insider and corporate trading. Peaks in the stock market (tops and bottoms) are often associated with rapid changes in margin debt.

People are emotionally attached to their investments, and tend to believe the future actions of the stock market will follow the recent past. People take out loans to be fully exposed to the market near tops. People also lose hope and cash out at a loss near bottoms. Foreign investment is also another lagging contrary indicator.

Insiders have access to better data, and their actions are thus inclined to be more representative of actual market conditions. Their ability to control the float (number of shares on the market) gives them an unfair advantage. Also sometimes they will forcast a lack of guidance while the stock market is doing bad so they can actively rebuy their own shares for prices below their actual value.

I thought it was a pretty cool book. For small investors he still recommends just dollar cost averaging or using buy and hold, but for those who are rich (some of the early SEO gods are probably sitting out mounds and mounds of cash right now, as early Google workers likely are too - hi Matt) and seek larger gains, liquidity theory may help them do well in both good and bad market periods.

SEO Inc Back In Google, Somewhat

Not that it is huge news for the average SEO, but when SEO Inc was removed from Google the story got so much negative coverage and the SEO Inc PR department botched the issue that it was just a really bad thing for them.

Another great example of how you reacting to something being more important than what actually happens.

Right now I am not getting SEO Inc to show up for their site name and the like, but their home page was cached in Google 2 days ago and is showing up under Search Engine Marketing Firm.

Congrats for getting back in SEO Inc.

Lee Odden mentioned it in SEW forums.

Free Local Keyword Generator Tool

A new free tool allows you to enter a zip code, a radius, and a few keyword phrases and it automatically generates keyword phrases based on your keywords and the locations within your radius.

The output looks like:
pizza "town name"
pizza "other town name"
lasagna "town name"

A few things that would make the tool cooler are:

  • allow people to enter multiple words to make up more phrases based on those various words (like GoogEdit or ThePermutator do)

  • allow output to match various match types (like broad, phrase, & exact)
  • allow people to create "location + keyword" and "keyword + location"
  • optional format the output to allow people to enter max bids and let the search terms drive the URL.

Pretty cool tool for free. found from a thread on SEW.

Link Harvester Updated

My friend fixed the error in Link Harvester's code & updated the free source code with a few new features.

The new features are:

  • sorts .mil domains with the .gov domains.

  • added links to Google cache and Google cache text of each page

If you have not heard of Link Harvester yet, here is some background on it. Are there any other cool features you can think of? I might have a friend create another SEO tool tomorrow too if he has time. I will probably be adding features to Hub Finder soon too if I have enough money and my friends have enough time.

BTW, someone pointed out Search Lores in a comment at ThreadWatch recently. The site is so amazing I can't believe I haven't came across it yet.

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