Las Vegas Tribune article...

From Froogle Newsletter Volume 4...

Ad Automator
Froogle merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of our new ad-producing technology, the ad automator.

The ad automator uses sophisticated technology to automatically create and target AdWords ads based on structured data feeds, which are nearly identical to the data feeds you submit to Froogle. You’ll be able to create keyword-less data feed campaigns in your existing AdWords account while investing minimal time and effort. Simply send us your feeds, and the ad automator will automatically generate targeted AdWords ads that begin showing right away. You’ll be able to:

• Leverage the product copy you’ve already written for your site
• Generate specific, high-CTR ads with no additional work

• Increase the number of queries on which your ads appear

The ad automator provides added coverage by targeting queries that may have been overlooked in your keyword campaign. The ads produced are highly relevant and precisely targeted to the user’s search query.

If you’re a merchant and advertiser who’d like to take advantage of Google’s ad automator, please drop us a line at automator-signup@google.com. Please include your AdWords account number in your note.

Ad Automator if / when done correctly will be huge...

a couple other new features...
Merchant Ratings:
Google does not store its own rating system, but pulls together aggregate ratings score and snippets of customer reviews from third party sites.

Compare Prices
Allows you to compare the prices for a specific item in many stores. It is still under development, but already works well for ISBN's or UPC's.

You can see both features when searching for 0130957011... or other good books by # :)

A bunch of random forum news...
Hired?
Lots of stuff going on in the SEO Forum scene. In the last week not one but two people have tried to hire me as moderators for new forums that are coming out. I said no, but talk about a saturated market... One of the forums is a big money pay site, the other will be at a link site (since they are not out yet neither of them are mentioned by name in this post).

Its kinda cool that people would be willing to pay me to do what I do for free anyway. I wonder if it would be worth it to try to make my own forum? I could have one of a million SEO forums :)

New Forums:
My friend Nandini is starting a new forum called SEO Zip. I am not supposed to mention it until tomorrow, but I felt like mentioning it with all the other forum stuff. I am trying to help her get it off the ground running, so I will try to post there a good bit. Please stop by and say hi.

Post Trades is a new forum dedicated to link trading. They got a cool tool for analyzing data about your site in the upper right corner too.

Derek Chew also has a new forum at SEO Place.

Forum Spammer:
(from an anonymous forum moderator at a forum which is new to me) I got accused of major forum spamming for the first time:

Your many posts in the seo forum smell like spam to me. I am sure of it. But, I am a fan of link spam so no problem... just try to put more thought into your posts. It is too obvious that your just trying to get a high post count and want to post the smallest amount necessary in order to give a half-assed answer.

I am not saying your answers are wrong - just shallow, and you know it. If you don't know it then you have no business running seobook.

I did not even put a sig link in my posts and all I could think was "what a jerk."

Retired:
Lots0 just retired from moderating at SearchGuild. If I had to list 2 or 3 people who taught me the most about the web and SEO stuff his name would be on the list. Thanks for teaching me so much Lots0 and hope to see you around.

Don't Forget...
ThreadWatch is a great place to get forum coverage if you don't have time to visit them all.

Free Reciprocal Link Checker / Manager Tool:
ClickSentry link tool I have not tried it, but it looks cool.
(thanks for the Scoop)

Free PageRank Tool:
yet another one. DaveN says you should run it through a proxy.

Article Submission Spreadsheet:
Recently a guy named Zoran read my ebook and is trying to rank well for stuff like Search
Engine Positioning Firm. He submitted articles to a bunch of sites and created a free XLS articles checksheet which shows over 70 sites where you can submit articles. Thanks Zoran :)

A while back I made a much shorter article list.

Adobe Partners with Yahoo!
Yahoo! Search to power Adobe Acrobat

Food for Thought
another interesting DaveN post

Obligatory SEO Motivational Poster (Funny?): Many SEOs spend too much time at the computer (well at least I do). Thus I designed and framed a wonderful deluxe collectible limited edition motivational poster...which reminds me to do stuff like exercise and see the sun.

Feel free to use it if you need some motivation :-)

there are lots of other good motivational posters on the market as well...

How to Promote a Golf Site:
Make a fun game...
(thanks to John)

SEMPO UK
no way Jose... Sick of the SEMPO antics, the brass of the UK SEO scene have made their own search marketing organization.
With the likes of Barry Lloyd, Ammon Johns, & Mike Grehan I am sure they will do well.

Spammer?
A White Knight^TM is crowned

Yahoo!
buys Stata Labs who is the maker of Bloomba

GOOG
their stock is up a bit more on the day. Their market cap sits at 47.37B and Yahoo! is at 47.56B.

Free Bulk C Block IP Checker Tool
Check to see if links are on the same C block IP address, free... cool tool
Thanks to Nick

AOL Europe Extends Partnership with Google

Google, which already provides AOL Europe with targeted advertisements, said its expanded multi-year arrangement will let it target the U.K., France and Germany. Source: CBS MarketWatch

Google to Gain MANY Advertisers?
Google is to announce quarterly results tomorrow, and while they refuse to make forcasts, they believe they will add 372,000 advertiser accounts over the next 4 years.

Google predicted that the number of advertiser accounts will jump from 280,000 this year to 378,000 in 2005, according to the documents. From 2004 to 2008, the number of accounts is expected to more than double to 652,050.

France and Trademarks
The French Overture keyword suggestion tool offers tips on trademarks

Greed:
16 yr old says "let's sue Google"

Google Instant Messenger?
google_im:// protocol found in the Google desktop search.

AdSense Tool
SenseTool I have not tried it out, but it is free and looks neato...

Cloaking
a Q & A with Fantomaster

Backlink Update
Google did one yesterday.

Me Too:
the new Yahoo! Search sure looks familiar.

Deep Link Ratio:
When links develop naturally interior pages of a site acquire numerous links. Sites which have a ton of deep links usually have a broad range of refering websites and good traffic. This free deep link tool queries Yahoo! to look at the percentage of backlinks which are deep links.
(link from Tara via Danny)

Untitled:
Gary Stein talks about the keyword untitled (and gives my ebook a good review...thanks for that Gary).

I think something like Untitled Document or Untitled Page would be a cool name for an SEO firm.

Audio Clip:
I was on another marketing show recently. I feel weird being listed on sites with guys like Bob Bly or Jack Trout...I still have a ton of learning I need to do...luckily for me guys like those write awesome books I can read.

While peaking at Seth's blog recently I saw that Malcolm Gladwell has just wrote another book. <--- runs off to buy it...

If Blink is anything like The Tipping Point then it will probably be in my top 5 favorite books.

NameBomb
(no relation to Tom Jones) ... Danny Sullivan coins another phrase.

Yahoo!
Has a stellar quarter & brings Jeremy Zawodny back to search.

Google
Negativity seems to help them... and they are off to India [added: where they are talked about image, speech, & multimedia search. also:
''There has been much speculation. But our work is focussed on improving the browsing experience,'' Google co-Founder and President (Technology) Sergey Brin told reporters here.

''Today's browsers are doing a pretty good job, but they can be improved. What we are looking to do is to enhance the quality of the browsing experience,'' he said. :source]

MSN
Robin Good on Search Champs...

Beta
Exalead

Survey Says!
My buddy Rich Stokes is running a survey about PPC advertising. Please help out. Everyone who takes it gets a free e-book on new AdWords strategies, and in addition, one in every fifty respondents will get $100 in cash.

Next Friday I am going to raise the price of the SEO Book to $79. Explanation / reasoning in extended post entry if you are interested in that sort of stuff. I will continue to give my ebook away to qualifying charities and also to one winner from each of my weeklyish newsletters.
I am usually all for selling stuff as cheap as possible, but I would like to continue to improve my ebook, and the time I spend reading and compiling data is a large portion of my life. There is a ton of value in that.

By leaving a low price on my ebook it makes some people assume it has a low value, which is absolutely not true. I work a ton to keep that ebook up to date and even go to many of the conferences that sometimes cost thousands of dollars to attend.

I still could improve the grammer in it some and I want to work to make it better and better. I want to keep learning and hopefully be able to pass on better and better knowledge. I could try to continue to sell it for $40 forever, but I do not think the sales will dip that much if I charge more, and if I charge more I will be able to invest more into it.

I also will still give away a free copy of my ebook to qualifying charities and am also giving away a free copy of my ebook in each of my free weeklyish newsletters from now on.

MSN Search Tech Preview
MSN Search Beta is back up now. ...more pages, clean interface, sometimes cluster two results / site together in results, still working on the technology...
(thanks to Gary)

Oooppps...
Andy Beal has more on the fake SEO forums (apparently he gets coppies of some of the messages the "moderators" are not posting)

Debatable
Presidential Bingo...fun way to watch the debates... but be aware the debates have problems. Also for as much money as the canidates are spending you would think they could market in AdWords? I know somebody who is marketing for one of them ;-)