YPN Regional Ad Targeting is Garbage
How is it possible that when you have a domain name, page titles, internal linkage, external linkage, page content, and search referal strings that all HEAVILY are focused around a specific state or region that Yahoo! shows many regionally targeted ads, but typically none that are relevant for the region your site targets?
Imagine a site that ranked well for everything related to Colorado mortgage but nearly exclusively showed credit card ads or mortgage ads for non-Colorado states. How are people going to click on those ads? How are those leads valuable to businesses?
Pretty bad relevancy there Yahoo!
Published: May 30, 2006 by Aaron Wall in yahoo
Comments
I have also seen this on certain sites. YPN might have a decent payout, but their algo needs some work.
YPN's weakest link from the beginning has been ad targeting and it doesn't look like it's going to get better any time soon.
I completely agree and can relate to your frustration. My Yahoo Ads are mostly irrelevant to my content and also irrelavant to each other.
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