Overture Bid to Postion

Not sure if this is new, but I just logging into Overture today and I noticed a bid to position option, where they state:

Choose the desired position for your Standard Match listings. Your Max Bid will be set $0.01 above the Max Bid of the advertiser currently in that position. If you'd like to set a limit on your cost per click to attain this position, enter it in the box next to "No Max Bid to exceed" and you will be given the best position available for that price.

It allows you to set your max bid and bid for postion 1 through 5.

You can still bid using the regular old max bid format, but it interesting to see some of the third party bid management type functionality integrated directly into the bid management systems. Bidding to position is only possible for the Standard match type.

This new feature moreless integrates bid jamming right into the ad management console, simply state you want to rank 1 position below your fiercest competitors and crank the bid price way up.

Of course this will also encourage click fraud. By factoring clickthrough rate into click cost AdWords helps ensure relevancy and combat some of the potential click fraud. Sorta amazing to see that Overture has not been more proactive in using CTR.

WMW Search Engines and Webmasters

Brief review of WMW search engines and webmasters panel. Rahul Lahiri / Ask Jeeves:
Referenced Jim Lanzone's Cre8asite Forum thread.

He also said misspelled anchor text has little use, although I am not so certain I agree with that. It is almost always more convenient to accidentally place misspellings on others sites instead of your own content, unless your content is user driven.

Eytan Seidman / MSN:
Emphasized how important user feedback is in improving their products. They quickly rolled out their local search offering due to requests / popular demand. He also talked about their search near me and direct answers in the search results.

Tim Mayer / Yahoo! Search:
Talked about data compression to lower hosting costs. Said Yahoo! Search's mission statement is to Enable people to find, use, share, and expand all human knowledge. He also spoke about many of the products Yahoo! has recently rolled out, like Yahoo! Q, Mindset, and the like.

Matt Cutts / Google:
Said Google is not using WhoIs privacy information in any way, but they may eventually.

He said the AdSense hijacking error was a 2 week old bug, not the same thing that was happening in other hijack cases. In the past their heuristic for finding the canonical URL was the version of a page with the highest PageRank, but he said they had problems with that and it is solved. I believe some people may still be having issues with it though.

If a site other than your own shows up when you do a site: search for your domain then that is likely a problem.

He would like feedback on canonical errors sent via the feedback mechanism on Google.com/support, using canonicalpage as the subject.

Reinclusion requests can be sent the same way, except they want "reinclusion request" as the email subject line.

For AdSense junk sites people can click on the ads by Goooooooogle and give the feedback "spam report" on it. Sorta amazing that they talk about how important quality control is and that they expect others to do it for them free. He also went through a funny page generator AdSense site by the name of Vitalizer Plus Hexagonal Water.

The most recent update recently finished, and people can send feedback to jun05feedback@googlegroups.com.

I got to hang out with Matt for a bit today and he is way cooler than I would have ever though. Sorta like Danny Sullivan in being a killer class act.

Link Building Campaigns WMW Conference

Mike Grehan:
Stressed why people should link at you. Don't spread articles too thin just to get page views. Make things convenient to read and link at. Mike also said that some search engines might be looking at the text around links.

He stated why waste time building a link directory when you can just build good content, but I think a good directory can be good content.

Mike also stated that ezines and the like can yield underpriced links.

Bill Hartzer:
Went over a bunch of link strategies, including many of the tools and things I post about on the blog often.

Jim Boykin:
Jim Boykin stressed who you link to and your linking neigborhood. Mentioned tools such as Google related: search function and Google TouchGraph.

Jim manually sends link exchange request emails, and said he finds it works well to tell others what it is in it for them before asking for a link.

George Kepnick:
Went over finding / hiring / motivating link builders. Said he had great luck on Craigslist, and that many people hire interns & students.

Linking on a Dime

Patrick Gavin:
I think a good part of his presentation came from his link building guide.

link value is based upon:

  • direct traffic

  • boost in rankings
  • brand lift

Getting links from pages that link out to shady sites can mess up your link profile.

He also went through many ideas about evaluating the value of a link (much of which is covered in his free online guide).

Todd Malicoat:
He placed his presentation online here. Emphasized creating natural link patterns and using creativity in link building.

Martinibuster:
Building and leverging your social currency is a huge way to build links when you are first starting out.

Emphasized mixing variety of link building mechanisms, not relying to heavily on any one type of link (reciprocal, directory, paid ads, etc).

Buying old sites is a great way to build cheap link popularity and authority. Searching for things like "temporarily down for maintenance" can help you locate underperforming sites. I also have seen some good ones by searching DMOZ and the like, of course if you do that you will want to try to get them before they expire.

MartiniBuster also tries to keep his link profile away from heavy SEO clusters, like high PageRank low quality link farms that pose as directories.

45 Minutes with Yahoo's Tim Mayer

Brett Tabke interviewed Tim Mayer. Tim think feedback from webmasters is useful in helping them keep up with indexing issues. They include publishers in their mission statement.

Spoke briefly about My Yahoo!, Yahoo! Subscription search, and Yahoo! Mindset.

The human feedback from people blocking or saving sites will be one of the biggest things that will effect search quality in the next
few years. PageRank has been around for a long time and has become heavily manipulated. Tim says that there has to be a better way.

Sees the problem with local search as getting small businesses to want to make information available. They made it free to get a local
website on Yahoo!.

Yahoo! Search itself is one of the most underutalized products Yahoo! owns because there are so many other features offered on the home page. Tim also mentioned the Yahoo! Search Developer Network, recommending people pull their linkage data and rank check queries from there.

Brett asked what are the biggest things you are fighting right now. Tim said he prefered to focus on the possitives. He mentioned that
Yahoo! has been winning RustySearch relevancy challenge. One problem many engines have is finding and indexing new content.

Looking for a manager for AltaVista and AlltheWeb. Feel free to apply. Each has a slightly different userbase and slightly different
indexes and relevancy algorithms to accomidate that.

Yahoo! has over 60% marketshare in Japan.

Good to get feedback from friends prior to sending a site to a search representitive.

Not sure whether or not or how they will use the feedback features to help sort relevancy. If the signal is good enough they want to
use it. Many of the feedback features are designed to help people find stuff they had found before, which may have got hidden in the
index dring a relevancy shuffle.

Neural Networks, Genetic Algorithms, & Benchmarking

Apparently MSN search is using neural net ranking system and is adding a few new commands.

I mentioned this to Kali tonight and he brought up a bit about genetic algorithms and how some older algorithms suffer at finding the optimal points on relevancy curves because the improved relevancy might not be easy to reach since some of the algorithm get stuck on smaller peaks.

I think Jon Glick told me that Yahoo! Search used self mutating genetic algorithms at the Las Vegas WebmasterWorld conference.

Do you have any favorite readings on genetic algorithms and the like?

MSN also dipped their toes into local search.

Other recent search stuff of interest...

Marketing at WebmasterWorld

So day 2... I slept through a good bit of it due to Bourbon Street blues. Lots of fun down there, but the smell is sorta weird.

Barry apparently was blogging all day while I took a nap. I was thinking of some of the non SEO marketing that was going on.

Size of Conference:
I think I overheard Brett Tabke say there are about 1,100 people at the conference. I believe there were around 800 people at the last one. Some of my friends have booths and said the conference is slow and some said the conference is going good. Food at the booths is key.

Buttons:
PR Web has buttons with numbers on them. There are three matching sets out of a ton of buttons. If you find your matching number you win a few hundred dollars. Fairly cheap good viral type marketing there.

Drinking:
Lots of that going on.

Food:
as a big eater :) I notice food often. Nobody at any of the booths had any food. They might just be feeding tire kickers, but someone should have food at their booths for those hungover people who have not yet ate.

Spam:
I think DaveN had different spam shirts on each of the 1st two days.

Where to Spam: Meet the Engineers:
Google had a meet the engineers session. A different engineer sat at each table and fielded various questions. People were on some of them like hawks and the accoustics in the room were not good. Demand sorta outstripped supply, but some of the engineers also took time to chat in the bar afterwords, which was good on them.

I got 3 sites manually reviewed and booted from Google while asking questions. I am joking, but one of my buddies said some people were asking specific questions about their own casino URLs. Not a good idea IMHO. Those of my friends who did talk to the engineers said the SEO answers were usually a bit generic.

As time passes Google is making SEO harder and harder and advertising easier and easier. If you heard any cool nuggets today you would want to share please post them in the comments.

Collectors Item:
Google had good food and gave away huricane glasses that change color when you hit the bottom of them. So long as I do not break it before I get home I will give one away on this blog soon.

Google AdWords coupon status:
They appear to be a bit harder to get than in the past. I have grabbed one $100 coupon so far. I will continue to try to grab more as time passes. Here is the redemption code of the first one: 304555452508. It is for new accounts only. Of course whoever reads this first and redeems it first wins it, and if you tried it and it was already redeemed please comment on the blog.

Name Tags:
Most name tags say
name
job
company

mine says
Aaron Wall
Aaron Wall
Aaron Wall

I can't tell you how many people have loudly asked me why I was not putting SEO Book.com on my name tag. I like not taking myself seriously, and when people ask that they help market my site. hehehe.

I also liked Shak's dot communist tag :)

Personal:
I am usually a bit quiet and reserved in person (perhaps due to a bit of social anxiety from not leaving the house as much as I should). I find it cool how many people have said hi and chatted with me.

It is also interesting meeting people in person. Sometimes you guess them perfectly, and sometimes people are way different on and off the web.

Test Sites:
Many of the best SEOs use a variety of sites to collect algorithmic feedback. By running your own sites of various size and quality you can help grab a ton of market research data about what the search engines are doing, of course some people tend to find facts that match what they want to prove.

Converging Business Models:
It is interesting to talk to various people and learn how business models at different companies are converging.

Peaceful Coexistence - Writing for the Engines & the Web

Brief review of WebmasterWorld conference writing for engines and the web session.

Ted Ulle:
He stated that many websites fail because they are not built in a focused order. He likes to focus on each of these issues,
in this order

  • business goals & seo strategy

  • get a pile of raw content - get rough content groups
  • tracking system - define success and build a system to track how well you are doing
  • information architecture - sorts using ideas on index cards. make it easy for people to do what you want them to. do not give more than 5 equavalent choices because it gets to be hard to chose. He also recommended the book Information Architecture.
  • graphics & design
  • tweak content - especially the calls to action

he said navigation is an important part of content and advancing algorithms such as latent semantic indexing means there is no neeed to
over focus on a phrase

he recommends checking server headers monthly to ensure nothing has changed

Jennifer Slegg:
She spoke mainly about duplicate content problems.

The main ways to check are to copy and past a chunk of text from the middle of your page copy into a search engine or use a tool like
CopyScape. If your content has been copied you could send a cease & decist or send a DMCA to
Google, Yahoo!, and their hosting company.

FAQ:
Ted said that pages which added at least 1 outbound link to related pages on other sites on each page tended to rank far better than
sites which were greedy with their link popularity.

Duplication filters are working down to paragraph level. Original duplicant content filter for Google was made by an intern who placed his
thesis online about 3 yrs ago...its no longer online.

Theme Master is a tool for looking at LSI related information.

WikiPedia View Page History Tools & SEO Tool Creation Contest

I have not tried them out yet, but Andy Baio had a contest for people to animate the history of WikiPedia pages.

the results are here:

I chipped in on that contest, and like the idea enough that I think we should have something like that for search and SEO, where people request open source tools be made, and we have competitions to see who can make the best ones and then pay them for it. Thoughts on that idea?

What search or SEO tools would you like to see be made?

I might start a weekly or monthly create a free tool thing next week. It could probably be a fun and useful project.

WebmasterWorld Competitive Intelligence

Brief review of Webmasterworld Competitive Analysis panel. Bill Tancer:
from HitWise

Went through traffic interception and search seasonality information using HitWise.

HitWise starts at about $20,000 a year. Keyword Intelligence is a cool tool they are coming out with that is cheaper.

Joseph Morlin:
SEO trivia nugget: he was a private investigator for 12 years

write scripts to discount affiliate links if their affiliate codes URLs are ranking where your site would be

tools

BakedJake:
new webmasters use real WhoIs information
intermediate uses an anonymizer
advanced fake some of their WhoIs

mentions CompleteWhois.com

goes through social engineering...

  • pose as someone fake (like internet fraud prevention / survey / panel)

  • ask a confusing question or a question that does not matter (do you do online transactions for over $100,000)
  • ask the real questions (do you have any other sites)

track and log weird referals that might be competitors

  • link: visitors

  • visitors from WhoIs source
  • people searching for allinanchor:
  • people from sites on known open proxies
  • etc

screwing with competitors

  • serve them a 403

  • serve them their own site
  • serve them porn or annoying midi's

FAQs:
It is worth learning programming, and anything that is publicly available may not be worth using for one reason or another.

also someone mentioned BlogPulse

Pages