WebmasterWorld Competitive Intelligence

Brief review of Webmasterworld Competitive Analysis panel. Bill Tancer:
from HitWise

Went through traffic interception and search seasonality information using HitWise.

HitWise starts at about $20,000 a year. Keyword Intelligence is a cool tool they are coming out with that is cheaper.

Joseph Morlin:
SEO trivia nugget: he was a private investigator for 12 years

write scripts to discount affiliate links if their affiliate codes URLs are ranking where your site would be

tools

• use related:www.mysite.com on Google

• Netcraft (when site was first seen in search engines)
• Whois Source - offers whois history and
• Alexa
• Archive.org
• arin.net/whois/ - for reverse IP lookup
• PubSub
• protect your copy: copy chuncks of text from your site and post it into an engine using quotes to look for copied content. also can use CopyScape

BakedJake:
new webmasters use real WhoIs information
intermediate uses an anonymizer
advanced fake some of their WhoIs

mentions CompleteWhois.com

goes through social engineering...

• pose as someone fake (like internet fraud prevention / survey / panel)

• ask a confusing question or a question that does not matter (do you do online transactions for over $100,000)
• ask the real questions (do you have any other sites)

track and log weird referals that might be competitors

• link: visitors

• visitors from WhoIs source
• people searching for allinanchor:
• people from sites on known open proxies
• etc

screwing with competitors

• serve them a 403

• serve them their own site
• serve them porn or annoying midi's

FAQs:
It is worth learning programming, and anything that is publicly available may not be worth using for one reason or another.

also someone mentioned BlogPulse