Learning Bits and Pieces About Affiliate Marketing...

I have not done lots of affiliate marketing for others yet, but I am still learning some stuff about it. I really would love to learn PHP and go to the Affiliate Summit, but until then I will learn bits and pieces at a time.

Having affiliates can show you some of the unique ways they market. Most affiliates do not push stuff very hard, but around 1 or 2% do. Some will create review sites and then even go so far as to tell you how they are marketing them.

I also am an affiliate for a few companies. It looks like some of them are cross referencing internal information with linkage data to competing sites to push stuff at affiliates.

Where are your favorite sources for affiliate information?

Google's Matt Cutts Confirms Traffic Power Ban

Matt Cutts has confirmed that Traffic Power and some of their clients were banned from Google:

I can confirm that Google has removed traffic-power.com and domains promoted by Traffic Power from our index because of search engine optimization techniques that violated our webmaster guidelines

That is likely a major blow to Traffic Power's legal claims.

Can You Rank Without Relevant Anchor Text or Page Copy?

In MSN I noticed someone ranking #6 for my name even though they have no page copy or anchor text which has my name in it...although their site is co cited many times in articles next to my name...for sending me what I believe to be an absolutely bogus lawsuit.

Free Meta Search Engine Source Code

Want to run your own meta search engine? I made the source code to Myriad Search open source...so if you want it come and grab it.

Google, Yahoo! and MSN are queried via their API programs. Since Ask does not have an API those results are grabbed from Teoma.

Myriad Search makes it quick and easy to see all the top search results at the major engines and then export the results via a CSV spreadsheet. It also allows you to grab Alexa data, if you desire it.

Why Search Algorithms Must Change...

DougS posted a good post at Threadwatch about why he feels current search algorithms will be forced to change sooner rather than later.

The scalability and quality of search spam, search volume, ad prices, ad targeting, and search length have all increased while some of the top search spammers have amassed vaults of cash.

RCJordan thinks scaled sophisticated automation is comming soon, pointing out Pleo:

We are within 2 years of real, true, authentic, themed, auto-gen'd content using AI bots. (Actually, I think some are on the brink now, but didn't want to scare Matt & Tim.) While that is mind-boggling prospect, imagine what 2k, 4k, or 256k smart, funny, prolific, and auto-propagated blog-bitches could, no, will do to the serps.

KidMercury posted that he believes real content producers will have to start focusing more on relationships than just content:

I suppose those who value manual content production will need to focus on personalization, immediacy, and the creation of an identity -- stuff that is more about relationship-building as opposed to content-building.

With that in mind, being real off the web, telling stories that are easy to spread (see Purple Cow and All Marketers are Liars),and who you know are really going to start mattering much more for SEOs than it once did.

The irony of the automated spam generation situation is that as search becomes more pervasive Google creates more value, and passes more of that value back to those who spam, and Google is paying people more to spam than they are paying people to stop it. That is why Google must put so much effort spinning public relations opportunities like they did when they recently banned BMW's website.

What is the Best Reciprocal Link Exchange Software Program?

SEO Question: I was thinking about buying a link exchange software product. I was looking at ___________ and ___________ and wanted to know what one is the best?

SEO Answer: I think Arelis can be decent for harvesting email information, but many sloppy webmasters screw that up by using too much automation. You really need to try to connect to a webmaster, and since each site and each person has different motives anything that is automated or generated is crap.

For example, I recently got this gem of an email:

I'm an editor of a website ______ about watches. I looked through your site http://www.threadwatch.org and I think that it is very interesting. I have an offer for you. I'd like to send you a few of interesting, cognitive articles with unique content about structures and machinery of watches, which will be written by a group of authors. If interested, feel free to contact me. I appreciate your opinion.
Thank you in advance.

Sincerely yours, Anastasia

Notice that they didn't specifically mention link exchange, but they wanted to put link laden content on my site that was unrelated to my site.

Most of the software designed for automation leaves footprints if it generates pages, and / or is crap for other reasons.

And while it may seem like the watch example above is a rare one many authoritative sites tend to rank for terms that are a bit random in nature. For example, Matt Cutts ranks at #173 for Bacon in Google right now. If you fired off emails to the top 200 bacon resources sure enough one of those spam emails would hit Google's search quality / web spam evaluation leader, and obviously that is not a good thing.

The links that you really want do not exist on generic will-exchange-with-anyone link pages. Most of those pages are not designed for humans and are likely rather easy for most sophisticated search engines to detect.

I think pretty lowly of most link exchange networks as well.

Automation works well for some people, but if you are new to the market you probably are not going to figure out how and what to automate until you have a bit of experience. As a general rule of thumb I never automate any human interaction and avoid using software that leaves footprints, especially if that software is typically primarily used by people who aim to game search relevancy.

If you are in a competitive marketplace with a new site and the only links you can get are ones that you have to request then you eventually are going to need to mix up your methods, especially as your market becomes more hyper saturated.

The Super Bowl and Search Engine Marketing

Looks like a couple search marketers used the Super Bowl as a cheap marketing avenue.

Daniel Kovach of SearchArize:
Daniel Kovach, a good friend, and all around swell guy, posted an article about how many of the search terms and ideas surrounding the hype generated by the Super Bowl were clearly under priced in the search market.

I saw some of his stats, and he was able to get over 100,000 ad impressions and hundreds of clickthroughs at under a quarter a click on a campaign that only took him about 15 minutes to put together.

Reprise Media:
Reprise Media did their second annual Super Bowl Search Marketing Scorecard, where they rated the ads and also noted how many companies advertising on TV were absent from search.

Marco Iacoboni:
He did some neuromapping here.

You Know You Have the Heart and Mind of a Search Spammer When...

you decide to name your company (or a pseudonym) with a 4 or a 9 because those are the numbers with the fewest outbound links on the Better Business Bureau Online site.

Google BigDaddy Tool

Want to see the difference between the current and future Google indexes? Try Tony Hill's free BigDaddy Watch tool.

How do I Get Bloggers Attention?

SEO Question: Your mention of blogs got me thinking. Do you know of a reliable "paid to post" service that will not spam blogs but will find related/relevant blogs to post notices about the site I'm launching simultaneous with the launch?

SEO Answer: I would not recommend ideas like pay to post. There are a whole slue of reasons, but at the core of the issue is that the people who are going to be blogging and ranking for terms related to your field can probably burn you pretty bad in the search results if they dislike you. The community aspect of the web is probably the single most important marketing mechanism for the average new webmaster and it is one of the easiest things to screw up.

Here are reasons why the webmasters and site owners should work directly with bloggers and other website owners to market their sites.

  • People who write often tend to also read often. If the people who write often are friends then they likely will defend you or alert you when others bring up your name or brand in a negative light.

  • If you learn the interests of those talking about your topic it is easier for you to appeal to their interests.
  • Search engines want to move toward counting naturally earned organic links. Google is heading that way quicker than Yahoo! or MSN, but you can't count for them to be behind the curve forever.
  • Traffic from related sites should convert exceptionally well, especially if it is from people who write about you or your products in a positive light.
  • It may not be this way right now, but eventually sites that have few or no votes from sites within their topical community are going to struggle to get high enough in the search results to earn self reinforcing links from others outside of their community.
  • With how many scams there are on the net I think people tend not to trust new sites until they are repeatedly exposed to them. If the first exposure smells at all like a marketing message they you may have to pay for any further exposure.

All the above information assumes you want to build a long term brand and business. If your goals are more short term and your name is not attached to the site both low cost outsourced labor and automated somewhat sophisticated comment spam bots can market your message, although that is pretty shitty to do and not something you want to do if you are in the business for the long haul.

Here are a few legitimate ways you can get bloggers attention:

  • Search for what they are interested in and talking about. Create a story that is more comprehensive than anyone elses or takes a different perspective.

  • Create something that is web based that bloggers can integrate into their blogs. Try to make it something social.
  • Ask some of the bloggers that you want to cover your stuff if they would have time for an interview. I have seen exceptionally new bloggers get to interview old time web gurus just by asking. Odds are you may get an I was recently interviewed by link which leads to many secondary links. You also can then offer that blogger a free version of your product as a thank you, although there are still some tact issues with how you do that.
  • Come up with a controversial blog advertising program. Try to involve some big names in it to where all the blogging ethics crew talk about it.

Some people tend to think that you just need enough money to get seen, but that can backfire if you offend the ego of bloggers. All you need to do is find a way to appease their egos.

Recently a few people contacted me with press releases. The emails were deleted and I sent some of the people the optional are you an idiot? replies.

One person was creating a parallel and competing channel and sent me a press release about it. When I suggested that they could buy ads they said that industry news should not need to buy ads. I told them that since they offered me nothing in return I thought they could go to hell.

You don't get much help by telling others what you expect them to do. Especially if there is no return / reward incentive in the exchange.

Occasionally a smart person comes along and doesn't ask for a link. They ask for feedback or my opinion, and in that they likely get greater value. I am not going to link to something that I think is crap, but if I think their product is no good I will tell them why. If I review it and like it then odds are pretty good I would mention it.

Pages