The Best SEO Forum Threads at One Spot

Originally when Threadwatch was created NickW was going to track forums, but quickly found them to be a bit too repetitive & later switched to finding other news sources.

A friend of mine by the name Chris Ridings created a site called Resource Rate, which aimed to use a variety of editors to track SEO forums. It seemed to have quickly faded in popularity.

Another one of my friends, named Eaden, recently lauched SEO Bytes. It is a concept similar to Resource Rate, with a few exceptions:

  • No central editors: instead of having central editors the threads are ranked by freshness, number of replies, and recent activity.
  • Adjustible scoring: you can chose to place more weight on freshness or recent activity to get the newest threads first. You also can rate up good forums place less weighting on forums you do not like as much.

I believe SEO Bytes stores your settings in a cookie, but some SEO's travel a good bit. A few features I would like to see:

  • allow people to log in so their settings work on different computers
  • allow me to block all sub forums from a specific forum
  • add a few more forums to the list of forums
  • if he really wants to put a ton of effort into it ;) allow users to place more weight on thread ratings from friends and allow friends to submit threads for their friends to see

I am fairly certain Eaden will read this post, so please post what you like and what you would like to see at SEO Bytes.

In many industries it is likely that tools such as SEO Bytes will spring up. Sometimes they will have the best value as public research tools, and often if left private they can help some webmasters get the scoops.

Small vs Big & Voice in Brand

Part 5 of an ongoing series...
read parts 1, 2, 3, and 4:

  1. Why Bloggers Hate SEO's
  2. Why SEO's Should Love Bloggers
  3. Dynamic Sites & Social Feedback
  4. Controlling Data and Helping Consumers Make it Smarter

Can Individuals & Small Sites Compete With Big Ones?

Some people think individuals can't compete with large corporations. The numbers prove otherwise.

When I was recently sued many sites linked through to my site referencing the lawsuit. The first day traffic volume of some of the leading referers was

  • Slashdot ~ 7,500
  • Wall Street Journal ~ 6,000
  • Atrios.blogspot.com ~ 6,000
  • News.com ~ 50

An individually written blogspot blog sent me nearly as much traffic as the Wall Street Journal did, and sent far more than most media sites did. Keep in mind that around 100 or so bloggers linked into the WSJ article, so the average blog post on Atrios.blogspot.com likely gets more online readers than most WSJ online articles do.

Working Alone:

If people like your biases or the way you present the news they will send you stories as well. As you develop trusted and trusting readers even individuals do not end up working alone. Many people will send you tips about the news they uncover. Over time those relationships develop and you know who to trust more and if your channel becomes profitable enough you may even be able to hire one or two of your favorite researchers.

Should I Have Said That:

Being the first person with the news is also an easy way to get links. Sometimes through misinterpreting a story, not fully analyzing it, or just going with gut instinct it also can help uncover things that might have otherwise gone unnoticed.

Some people are afraid to blog because they think I am not sure if I should of said that. In many cases when I write on the web I write it like... should I have said that? Hmm... if I was wrong someone will hopefully tell me or it might get links or comments.

That's the whole point of feedback. To learn from it. The more authentic your voice sounds the better it will be received.

Those who write the rules write them to keep themselves in power. The advantages of being new & small are:

  • You can move quickly, changing your business model or adding multiple new channels each day.
  • If you make errors people may be more tolerant of it if they do not think of you as a professional or do not realize your reach.
  • If you are brand new you may not have much to lose if you break a few rules.
  • Sometimes hidden stories come out when we make mistakes.
  • Controversy is typically surrounded in links. Sometimes being wrong is more valuable than being right.

Most anything that may hurt your credibility in the eyes of some may help you in the eyes of others.

Niche & Bias:

Being small means lower overhead and you can focus more on a specific market. The tighter your niche the easier it is to carve out a market position. The same may be true for the way you bias stories.

If you look in the political sphere the most prominent blogs are typically ones that lean far in one direction or another. If you fake the position eventually it will sound shifty and the truth will wash out, but if you are biased or broken that can lead to added profitability or authority on the web.

Getting Published by a Major Book Publisher...Is it Worth It?

So a while back a major book publisher read my ebook and said they loved it. They wanted to publish it & we went right up until the day I was supposed to get the contract with them saying that it shouldn't be a big deal for me to keep ebook publishing rights. On the last day they changed their mind on that front, and if I killed the ebook to make a print one it would likely kill the business model unless I started selling services or got big into AdSense & click pimping.

I may be able to segregate out the print book content stuff and the ebook content stuff and use the print book to upsell the ebook, but generally I am a bit uncertain as to what all should go in which.

My options are as follows:

  • turn down the publishing house, continue as I have
  • kill the ebook and just make the print book an amazing value for it's price
  • kill the ebook and sell a monthly newsletter service
  • try to add more advanced stuff to the ebook and maybe pull out most the for newbies stuff (but then it may be a bit hard for me to figure out where that line is)
  • if I altered the ebook stuff in any way those who are in on the ebook free updates would get whatever else I did instead (although I probably could not afford to buy and ship thousands of print books, so that would be treated as a separate product on that front)

If I got published the upsides could be

  • added distribution
  • those who wanted a print version or cheaper price point could get my book in a format that is more appealing to them
  • I would have more credibility / authority in the eyes of some
  • I would learn about the publishing process (which in turn would make it easier for me to publish future books if the idea sounded / felt cool down the road)
  • if the marketing worked synergistically then it would cause more flow
  • updating this channel and ebook is exceptionally time intensive compared to the time required to run a network of lower effort channels. If I changed my business model (doing lots of affiliate work and click pimping stuff I would probably make far greater profit)
  • if my ebook is pretty good then more people reading a print version would mean I could help more people

If I got published the downsides could be

  • if I did not update the ebook any longer or took large pieces of it out that could piss off many people who bought it already (and I am not willing to piss off past customers to gain market share...as that is just bad karma)
  • it would take significant time
  • it could hurt the profitability of this site...since largely they would want this site to market the print book, and that could cause my added value higher priced offering to sell less
  • creating multiple price points, etc. is not one of my strengths & I think the simplicity of the current setup makes it easier to buy
  • print books have low margins
  • another company would control much of my content
  • there are already a number of print books covering the search space...I think most of them were printed to upsell services instead of another book or newsletter...am uncertain how much volume / demand there is for a print version
  • my potential publisher is one of the book publishers sueing Google, and I am not sure I would want my book publisher to do that
  • I have already sold more ebooks than the average physically printed book has sold. If I did self publishing or went with a smaller publishing house there would be added flexibility.

If my ebook was not my main source of income this would be a no brainer, but currently it is, and that makes the decision a bit harder.

I am not certain if I will say what I end up doing, but I like the idea of getting feedback.

Learning from Errors and Random Investigative Comments

So recently I have been getting phone calls from someone saying they used to work with xyz-firm but are no longer associated, along with copies of cease and desist letters they sent to xyz-firm.

When the person contacted me, telling me they were trying to help me, I told them that if there is anything they felt they could do to help me they may as well make it public. It does no good to give me half information or one perspective of a murky story that I can pass along as hearsay.

I also have been getting investigative comments about how that person and their business is associated with xyz-firm. Although the most recent one I deleted because it is off topic. I may have to look and see if there are any others that need deleted.

Taking a longer glance at the whole situation this stuff may be at least a bit of a waste of time. Ultimately there is no way to be a clearing house of information about who you can't trust and why you can't trust them. Scammers and scam systems constantly evolve to find the shortest distance between you and your money.

We all make mistakes and we all learn. I once hired an SEO firm who told me to use hidden text and other shoddy techniques (copy your home page and change the filename to these words and cross link them back and forth with invisible small text using these words in the link text). At that point I asked that person what would stop me from automating it and doing it over and over or writing a program to do it. They did not reply. At the time the company that provided shoddy services to me was ranked in paid listings and organic search results for competitive phrases.

I think when you hire people to do technical stuff in nature you should ask questions or want to know why. Things change over time and sometimes people do things because it has always been that way. As you become more successful it is even easier to get away with doing things the way you used to and living by them, even if others would see different results trying to do the same thing. And it is harder to hold the passion in a topic and think of unique and useful things to say that have not yet been said, so we all recycle.

Sometimes I don't even agree with things I said in the past. And I think it should be that way. While sometimes I am a bit more thickheaded than I would like to view myself as being, I should learn from my mistakes. If you keep learning you make more and different mistakes, but hopefully better ones.

I think the aim in saying that xyz or yqp are deceptive might be a useful public service if it is true, but ultimately it makes little sense for me to try to keep up with zpw or whatever other fictitious companies come out. If consumers are lazy and do not investigate they deserve to waste their money as I once did. Maybe ritually burning x dollars is part of the learning process.

I don't think the aim should be why you can't trust others so much as why you hopefully can trust me. I think Andrew Goodman once said something about that in SEW forums...about the value of having a voice when most people try to hide.

When you are new and nameless there is little to no reason to avoid risk - after all you have got little to lose. Some of the stuff I did in the past I probably would not do today. And some of the stuff I do today I am certain I wouldn't do tomorrow.

Google Vertical Search

Travel - one way to deal with search spam is to give more options at the top of the result set

Classifieds

Google Inc. has unintentionally provided a sneak peek at what appears to be a looming expansion into classified advertising - a free service that might antagonize some of the Internet search engine's biggest customers, including online auctioneer eBay Inc.

the classifieds looks to be a huge extensible Google database

MicroSoft Business Intelligence

Andy Edmonds and Erik Selberg on MSN Search - neural net, result diversity, middle men, and the web of trust. Video well worth a watch to SEOs.

MicroSoft also intends to jump into the business intelligence market.

A List Blogger Openly Recommends Click Fraud...Who's Hat is Black?

To be honest, I normally think rather highly of Mitch Ratcliffe, but this anti blogspot spam comment is off the mark:

The solution to the problem it to click gratuitously and never make purchases on the links at blogspot sites and to keep doing so to drive down conversion rates. This likely will be interpreted as click fraud by the system and, if it isn't, the advertisers are going to be so angry about the costs of these clicks that turn into nothing that they'll drop the program or exclude BlogSpot from their placements.

What is the best that would come out of that? Spam blogs would quickly and easily be built elsewhere and bloggers would screw themselves out of any blogspot earnings?

Mitch continues in his comments

The problem is Google is too smart to listen to ordinary people about Page Rank, so we have to create a front where the message is clear and painful to the source of the revenue. If every blogger who gets a spam trackback or posting clicked 10 ads on those blogs for each incident for two weeks, we'd break AdSense in a way that couldn't be addressed by futzing with the PR algorithm, so Google would actually have to pay attention to us.

Bloggers are well known for openly abusing the PageRank algorithm, so that suggestion in and of itself is nothing but humorous.

The problem isn't PageRank (as most of the garbage sites rank better in Yahoo! & MSN). The problem is the strength of Google's ad network and complete lack of enforcement of legitimate publishing quality standards. This is about my 30th post on the topic and the A listers still haven't figured out the real issue.

While people are bitching about the lack of AdSense site quality Google is making it openly clear that they are willing to accept just about any site in the AdSense network (accepting one page sites and delivering ads for as low as 25 cent CPM).

Can you believe bloggers are openly suggesting click fraud? Who will be the first blogger to recommend automated click bots?

Google Web Accelerator 2.0...Shadier than Ever

The Google Web Accelerator is back with a vengeance

In version 1.0, web masters at least had a fighting chance as the GWA identified its requests with a "X-moz: prefetch" header (as prescribed by Mozilla). Sure, everyone in the world had to change their web applications to fit Google's vision of a perfect world, but at least they could.

Not so for version 2.0 of this virus. It ships with a brand new mutation: The header is gone! There's now no way to identify a pre-fetch from a regular request, which means that it's no longer possible to block the GWA.

David at 37 Signals said it only took 2 minutes after his post for Google to remove the tool, but the download page just worked for me.

Evil. Evil. Evil. etc

Skaffe $2 Submissions

Skaffe has $2 submissions for the next 2 days to celebrate their 2 year anniversary.

Best Way to Deal With SEO Clients that Don't Pay?

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