How to Make Google AdWords Ineffective

In How to Become the Doctor for a Famous Rock Band Clifton Sewell tells the whole world (including his competitors) that AdWords are currently under priced in his vertical.

The doctors have been running paid ads on Google for four months now, under terms such as "San Francisco Doctor". They're spending roughly 50 cents per click for top positions and their total monthly spend is about $500. "We get about 20-30 new patients a month from it, so we're happy," said Clifton.

Next month part 2 of the series will be out, where Clifton bitches about how AdWords is ineffective due to being hyper competitive.