Legal Showdown in Search Fracas

Adam L. Penenberg wrote an article in Wired about recent issues with Traffic Power.

Greg Boser provides a couple interesting points:

"The fact that Traffic-Power is the same company that got banned from Google pretty much establishes the fact that they do not have a good reputation to protect," Boser said.

and

Greg Boser of WebGuerrilla, a search marketing consultancy, points out that it's impossible to protect a search engine optimization trade secret because "the secret is in the HTML code that gets published on a publicly accessible web server."