Google AdSense for Atom & RSS Feeds

The purist will hate the ads, but if RSS is going to transition from early adopter to mainstream it will need to pay for itself. The two options are that the RSS post is a summary that brings visitor to your site to see ads or you place ads in your feed. Google wants ads in your feed.

Google, wanting more ad inventory, has opened up Google AdSense for feeds (of course, BETA).

You are supposed to have at least 100 subscribers to sign up to the new AdSense for feeds program.

It's kinda funny how Google determines how feeds are supposed to work so that they justify creating more ad space, for better usability for the user of course ;)

Syndicate the full text of your articles. The more content that is available in a site’s feed, the better the user experience, and the more likely people are to subscribe your feed. If you can’t put the full text of your articles in your feed, then in addition to the headline of each article, include as informative a snippet as possible of the article’s text.

Typically most people do not view a feed until after they subscribed to it, so how does showing the full content of your post in your feed make people more likely to subscribe?