Google Advertising Professional Program

Hey, good point on the pricing etc Aaron, isnt there somewhere in their they tell you how much to bill your clients aswell? - im sure i read that somewhere but couldnt find it...

Nick

Hi Nick
they talk about Invoicing and how to sell AdWords, but I have not listened through that second one and doubt that they give you business model instructions on how to bill your clients...although common ones are 20% or so of ad spend, share of profit, one time setup fee and cheaper ongoing rates, etc.

Thanks mate, not being a ppc guy i find all this a little tough to grasp sometimes ;)

oops... Google gave this generic answer to pricing ideas...but again no specifics.

Hi Aaron,

I am a Web developer and e-marketer who just bought your book and read through most of it already. I have a couple of questions:

How often do you buy/rent text link ad space from sites? It looks like you have thousands of inbound links to this site, are most of them free - what percentage did you pay for?

Does creating breadcrumb navigation really make a difference for rankings?

Have you ever used Web Position Gold? If so, have you found that the Page Critic function helps? I have the latest version and it looks like the software analyzes the top 5 or ten pages for a given keyword and engine and then from that info suggests how to improve your page. What do you think of this?

>How often do you buy/rent text link ad space from sites? It looks like you have thousands of inbound links to this site, are most of them free - what percentage did you pay for?

I am probably renting links from about a half dozen sites at the most (and that counts recurring fee directories such as Yahoo! and Business.com). I do get many one time fee and free links.

>Does creating breadcrumb navigation really make a difference for rankings?

It can help structure the site and helps you use more keyword rich internal navigation.

>Have you ever used Web Position Gold? If so, have you found that the Page Critic function helps? I have the latest version and it looks like the software analyzes the top 5 or ten pages for a given keyword and engine and then from that info suggests how to improve your page. What do you think of this?

I do not use on the page optimization analysis software...as I believe it can cause you to be misfocused on trying to match some arbitrary numbers instead of writing for people.

The bulk of SEO right now is keyword research and building lots of mixed anchor text keyword rich inbound text links.

Hi Aaron,

Thanks for answering these questions. Two questions: Besides recurring link charges from other sites, what percentage have you bought for a one time fee in comparison to all the inbound links you've developed over time? I am just trying to get an idea on how mauch I ought to expect to spend for one time fees vs. getting free links.

The other question I have is in your book you say that people ought to post on your site with their websites links to help increase exposure. I added a few links of my sites to my fisrt post at the bottom but they're not there now. Did I put them in the wrong place on your site?

Thanks,
Jason

Hi Aaron,

Thanks for answering these questions. Two follow up questions: Besides recurring link charges from other sites, what percentage have you bought for a one time fee in comparison to all the inbound links you've developed over time? I am just trying to get an idea on how mauch I ought to expect to spend for one time fees vs. getting free links.

The other question I have is in your book you say that people ought to post on your site with their websites links to help increase exposure. I added a few links of my sites to my fisrt post at the bottom but they're not there now. Did I put them in the wrong place on your site?

Thanks,
Jason

Hi There,
Can anyone tell me what's the advantage of being a google advertising professional ? Because if the client has access to the account how can we bill him ? If he see that's his campaign costs 100$ and he pays the campaign online with his Credit Card, how can WE GET PAID ?? or are we going to cry for a percentage of that value ?? "hey sir please don't forget my 10% comission, you see i am the manager of your campaign" and then he replies : "Don't worry, i can manage it myself". I really don't see the advantages of being a google Advertising professional.

>Can anyone tell me what's the advantage of being a google advertising professional ?

if you are one of the first 100 you get a free hat :)

>if the client has access to the account how can we bill him ? If he see that's his campaign costs 100$ and he pays the campaign online with his Credit Card, how can WE GET PAID ?? or are we going to cry for a percentage of that value ?? "hey sir please don't forget my 10% comission, you see i am the manager of your campaign" and then he replies : "Don't worry, i can manage it myself". I really don't see the advantages of being a google Advertising professional.

if you are good at what you do you save them more than 10% and they will gladly pay.

Thanks for your blog, I want to purchase your book, can it help me with site structure, I have 4 sites now, [snip]
Your thoughts would be extremely helpful.
by the way how long did it take you to acheive your current Pr?

>Two questions: Besides recurring link charges from other sites, what percentage have you bought for a one time fee in comparison to all the inbound links you've developed over time? I am just trying to get an idea on how mauch I ought to expect to spend for one time fees vs. getting free links.

that really depends on the market you are in and how hard you work to develop a community or participate in communities and how you market your messages.

>The other question I have is in your book you say that people ought to post on your site with their websites links to help increase exposure. I added a few links of my sites to my fisrt post at the bottom but they're not there now. Did I put them in the wrong place on your site?

I believe I recently revised that out of my ebook because people began to spam my blog a bit excessively so I just decided it was not something I encourage anymore.

>I want to purchase your book, can it help me with site structure, I have 4 sites now

it should be able to help you some. if you have specific questions that is fine, but I do not like it when people I do not know list 4 optimized anchor text links to unrelated sites in my blog without even asking specific questions.

> by the way how long did it take you to acheive your current Pr?

my site is about a year old.

Hey Aaron,

Your book looks really great! I have invested a lot of time and money into my e-business. I spend about $2000 a month on overture. I am wanting to get a taste of free advertising, so I think $79 is a fair price to pay if your book is what it claims to be. Thanks.