Google New Look Search Results

After months of testing (and me thinking I was part of another test) Google has unveiled its new look search. The new Google is a less cluttered, more crisp looking search result page. In addition the Google home page has lost its tabs and now just has small words above the search box. The Google Directory no longer is listed on the home page and the Google Directory category listings are no longer appearing in the search results. Google appears to be distancing itself from the Open Directory Project.

Froogle has been added to the home page as well as the SERP pages. To list your products in Froogle for free be sure to fill out your Froogle Feed. Froogle also has a "recent items found" list underneath it's search box.

Google Groups are also showing the new AdWords format.

View the new look Google SERP.

People have been discussing the new look Google at WMW.

One major change which will go highly unnoticed by most people is that there is no longer an interest bar to show relative click through rates between different ads participating in the Google AdWords program.

The single biggest difference with the new Google search is that the ads tend to blend seamlessly into the content. Google is perhaps doing this to fight the potential text ad burnout that we may face in the near future if all text ads look extremely similar.