Killing Google AdWords Search Arbitrage
Recently someone published a funny rant video about Google AdWords arbitrage. Google began killing off that market last July, when they started quality based minimum bids. Today Google furthered that mission, by announcing they will be showing less broad matched AdWords ads on queries they deem to be informational.
Their initial post was clear as mud, but Danny got some clarification.
With Google opening up their keyword tool and offering their search suggest service on the toolbar while killing off some of the underpriced informational query inventory many commercial terms will grow more competitive.
They are trying to keep ads as relevant as possible to prevent AdWords ad blindness.
Published: April 28, 2006 by Aaron Wall in pay per click search engines
Comments
Just when I was starting to take advantage of Adword Arbitrage they gotta go and muck it up. Ok, now from an advertisers prospective.
I'm pissed that one day my ads are getting a ton of impressions and clicks, only the next day for them to raise 150% in price just to show up in search results. There has to be some sort of happy medium here and I'm don't think we are there yet.
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