Time to Retire From SEO

Since we are now at the point that some search results don't have *ANY* organic search results, it is hard to see much purpose in SEO.

The old Google used to be so useful.. the new Google, not so much. pic.twitter.com/0CtbQYnd7u— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016

It really is like Google is no longer a search engine, and more like a Yahoo! directory.— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016

Maybe the doommasters who called SEO dead for over a decade were finally proved right about SEO?

SEO was only ever a bug. And web users mostly didn't notice when the search results turned into nothing but ads.

Everything is going full circle. Ad heavy is bad to nothing but ads.

Webmasters are focusing so heavily on mobile-first that they are making their desktop sites unusable...

Some websites have become so mobile-first that they’re basically unreadable on a big desktop monitor.— Matthew Yglesias (@mattyglesias) April 1, 2016

...at the same time usability experts are now recommending making things harder to save humanity.

Change creates opportunity. New changes, new channels, new options, new models, new methods.

I have decided to take a break from SEO and am transitioning to paid search, since clearly that is the future of all search marketing.

I've closed our membership site down to new paid member accounts & canceled all active paid subscriptions.

Perhaps it might be time for me to dust of PPCblog and shift most of my blogging to over there.

That is, if blogging still matters!

Maybe I’m super slow, but it sure seems Google has worked hard to destroy blogging as indexable content.— SEA☂☂LE SEO (@searchsleuth998) April 1, 2016

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