Amazon.com's ClickRiver Ads Out of Beta
Amazon.com recently took ClickRiver, their contextual pay per click advertising service out of beta. I am sure there is a lot of gold to be had for information marketers.
Published: July 28, 2007 by Aaron Wall in contextual advertising
Comments
I have been using ClickRiver for several clients in Beta and have has poor results (low conversion). Anyone else have any luck?
I'd like to see how quick this grows, well if it does I don't know to much about it quite honestly. I don't believe in paying contextual advertising as pay per click method cause it can be quite costly, and who knows if its going to convert, depends if you know what I mean.
But maybe someone willing to throw some cash out there, give it a try. I much whether get some good viral content and capture links with it, and gain organic results, and social media type traffic.
I run a few Amazon Associate product sites. This might be an interesting program to test to see if Customers coming from Amazon would buy products from an Amazon associate reseller.
I wonder if acknowledging the "safe and easy Amazon checkout" would help customers convert better.
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