Warning: This Site May Distribute Spyware & Adware

Nick Carr posted about Google's plans to police the web. Imagine if you give Google your data that they certify you with some symbol of trust. And if you don't, you are less likely to be certified unless you have a preponderance of other quality signals. Guilty until proven innocent is the way of the relevancy algorithms. Why would the safety algorithms be any different?

What happens to your sites rankings and sales if it is unrated or deemed potentially risky? Fear is a compelling marketing mechanism. AOL has used it for how many years?

Published: May 9, 2007 by Aaron Wall in marketing

Comments

Tim Linden
May 9, 2007 - 3:59pm

I'd love it if they had some kind of API to scan websites. I mean realistically, if you don't have malware you'd be fine. And with the webmaster tools, I'd think they'd have it show up as an error. End result: You find the malware on your site (if any) faster.

I know people who advertised their site on mine, and I found one of these malware codes on it. They had no idea, and tons of people had already been to it. So if this could have stopped it faster, then great. As long as they have a way for you to get re-checked quickly.

Bret
May 9, 2007 - 5:58pm

McAfee site advisor (a free download - browser plugin/extension) has been doing this for sometime. I often wondered if/when Google would get around to integrating this into their search results. I also wondered how long it would take for someone to try to sue Google or McAfee for a bad/negative rating.

I have noticed McAfee site advisor has been tagging quite a few affiliate networks because of the nature of some of their offers. While some of their offers are not horrible, if they are at all even remotely considered parasitic in nature (and this can even mean that they send out too many emails to their mailing list), a affiliate aggregator can be given a yellow rating on site advisor. This makes it interesting from a publisher standpoint. Because in linking to a yellow site, you raise your own risk rating and the chances your site will also be flagged, even if the offer you are choosing to link too is considered to be a valid offer without any sort of scum ware associated with it.

corey
May 9, 2007 - 8:32pm

"I mean realistically, if you don't have malware you'd be fine. "

Realistically, google bombs are dead.

http://www.threadwatch.org/node/14177

Realistically, 302 hijacks have been fixed.

http://searchengineland.com/070508-165231.php

Andrew Johnson
May 9, 2007 - 9:27pm

Does Google warn their users about their own toolbar?

BONTB
May 9, 2007 - 11:08pm

THERE IS ALSO ANOTHER WAY OF DOING THIS :) BY OPERATING BOTNET AND HAVE ALL INFECTED PCS HOMEPAGE SET AS YOUR HOME PAGE NOW I THINK THATS A GOOD MAGIC :)

IS IT POSSIBLE ? YES :) SEEN IT :)
IS IT BAD ? YES !
WOULD I RECOMMEND DOING IT? NO BECAUSE PEOPLE GET BUSTED AND I RATHER GET $20-50 A DAY THEN $100-200

dusoft
May 10, 2007 - 2:01am

what about google blacklists? they already have that:
stopbadware.org

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