Castles Made of Sand
Search Engines Giving You the Tools to Kill Yourself

Conversion Opportunity Pie

When looking at the potential upside of conversion improvements we tend to overestimate the opportunity. Avinash Kaushik looks at filtering bounce rates, bots, and user intent to see your true conversion opportunity.

Avinash recently did a podcast interview with Simon Chen.

Published: May 7, 2007 by Aaron Wall in marketing
Castles Made of Sand
Search Engines Giving You the Tools to Kill Yourself

Comments

Cygnus
May 7, 2007 - 8:59pm
reply

I'm surprised there aren't more comments on this, because it is very true, and not just for conversion rates. Oftentimes we marketers look at one metric and fail to dig deeper into the meaning of that metric, as a way of refining it.

ROI
CPM
EPC
All other three letter abbreviations

I enjoyed Kaushik's stuff; thanks for sharing.

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