Ask.com to Launch Contextual Ad Network
SEL reports that Ask will soon roll out a contextual ad network, starting with their own premium branded sites:
The Ask contextual product will initially launch within IAC's own network of sites including Match.com, Ticketmaster, Evite and Citysearch and will then expand to trusted third party publishers. Individual publishers will most likely have to wait until next quarter to gain access to this contextual product.
What will they do with ticket scalpers? Currenty they are suing eBay's Stubhub.
Once Ask opens up their network to publishers, perhaps next quarter, they will allow you to match your ads for maximal earnings or maximal relevancy.
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It will be interesting to see if these large content sites can maintain their bread and butter and manage a content Ads network systems and provide the value to advertisers.
Google has set the standard pretty high.
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