Spare Parts Save Lives (and Businesses)
I used to work on a submarine, and one of the biggest design criteria for the sub was redundancy. Many businesses fail because they bank on one channel working forever. That is rarely the case.
Patrick Gavin recently offered an insightful post about keeping a spare website or two just in case an algorithm update whacks your site.
Published: August 3, 2006 by Aaron Wall in marketing
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