Changing the Perception of Content Quality of Amateur Products

I have seen some people write that they thought no ebook ever had any value, only to later see those same people say they found a video of mine (that had terrible formatting - when I get more time I will create more of these, but better), liked it, and then decided that the ebook must have value based on that.

In all honesty, in many ways, an ebook was probably not the most profitable way to format my knowledge. In the long run I could probably make more money by making that free and coming up with other miniature information products in other formats that are easier to sell and consume. I could create a new video every week for about a year straight, and always have new products to sell.

This example also shows the ease of distribution on vertical search and the importance of having oars in many lakes. While few people have watched that video so far (about 5 people a day), that has given me another channel to reach people and helps reinforce my brand. Also look at the economics of it - the distribution on Google Video is free. The only cost is time, but for a one time hour of work I get at least $1 worth of free exposure a day.

In many ways, for many content creators and small publishers, the Google brand, reach, and growing feedback mechanisms will make amateur or non-traditionally published content far easier to sell.

The web is also more about information than it is about shopping or selling. Google realizes the limits of content quality of free content in many verticals and they are eventually going to start pushing more people to pay for it (via micro payments, subscriptions, or other non straight ad models).

Content quality is probably the #1 limiting factor in search technology right now. The only way they are going to encourage more high quality content production is if they can create a framework that helps make it more profitable.

AdSense can only go so far until Google has a database of information products and purchase streams to recommend further products and information consumption habbits. And oddly enough, Eric Schmidt was recently talking about that.

"The quickest way to improve the quality of an ad is to have the ad instantaneously turn into a purchase that is 100 percent perfect," [Eric Schmidt] said. "We now have a solution that we believe enables advertisers to offer a digital product on the Web so that when people click on it, through a credit-card mechanism, it is automatically taken care of."