How Does Landing Page Effect Conversion Rate?
GoToast is one of the more well known pay per click search engine management software providers (free 14 day trial). Recently they offered a real quick witepaper covering the topic of conversion.
In this study, we classified 1,000 reasonably well-trafficked search listings representing a broad cross section of industries and approximately 250 distinct Web sites. 4,880,209 clicks/visits were analyzed as the basis for this research.
How Does Landing Page URL Affect Conversion Rate?
| Type of Site | Landing Page | Conversion % |
| Lead Generation Sites | Doesn’t Match Keyword | 0.79% |
| Home Page of Site | 6.31% | |
| Matches Theme of Keyword | 9.28% | |
| Specific Match to Keyword | 11.81% | |
| Product/Service Sites | Doesn’t Match Keyword | 0.85% |
| Home Page of Site | 1.26% | |
| Matches Theme of Keyword | 1.33% | |
| Specific Match to Keyword | 2.26% |
Does It Make a Difference If the Visitor Has the Capability to Convert on the Landing Page?
| Type of Site | Landing Page | Conversion % |
| Lead Generation Sites | No Form | 8.75% |
| With Form | 8.73% | |
| Product/Service Sites | No Order Button | 1.44% |
| With Order Button | 2.08% |
That data is almost motivational enough to make me want to create lead generation websites.
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