Announcing Clientside Search Engine Marketing

Congrats Aaron. You are going to rock with this new enterprise.

Awesome! Comgratulations to both of you.

So are you guys going to build out with employees or just keep it you two?

For now it is just us two. And it may stay that way for a while.

If we build out it might be hiring a programmer and designer and maybe 1-2 other people max...but we never intend to have many employees. We believe working directly with the clients is a huge part of the value we offer.

Cool stuff... Where to you find the time to do all of this? :P

Congrats guys... glad to know she is finally live! See you 2 in about 10 days :)

Aaron,

Congrats ! I am sure this endeavor will be very successful.

Nice to hear that you want to keep it personal. It always works out in the clients benefit when a IP consultant integrates into the team instead of seeing a new SEo every week. Good luck and thanks for the past help....

Your comments on the Clientside site about seo skills "it will also require a keen understanding of business, marketing, risk management, resource allocation, and creative problem solving" are spot on! Congrats and best wishes.

Good luck to you both, although I doubt you'll need it. :)

Gonna be the first I call when the time is right.

Well done on new venture and wishing you every good fortune with it.

Just wonder if you could point to any research related to that 80:20 figure you give on the site for organic:paid?

Congrats Aaron!

(but) could you expand on your reasons for wanting to go into agency / client consulting work? I remember a brief conversation we had 1-2 years ago where you said you much preferred working on your own sites & projects, affiliate programs, etc. to client work. Naturally the downside with client work is that you are working to make someone else rich. The pluses are certainly also there if you can find the right niche and offer a truly premium service. Just wondering what made you decide you want to spend a little more time on client work which would necessitate less time available for personal projects?

Wow. There’s no doubt that you both will bring huge value to the smart clients that work with you.

Hi Jon
A few things happened since that year or two ago...

• I got to know Scott. Working with him has probably been more fun than work.
• My brand equity and mindshare have increased to the point where major brands of companies I like have been contacting me offering to pay me a decent rate. It is hard to justify wasting that opportunity.

> Working with him has probably been more fun than work.

Hehe. Ditto.

It's uncanny how similarly we see things when it comes to SEM, given our very different backgrounds. It makes for a very smooth and productive working relationship.

But unquestionably the best part of working with Aaron is the fun we have while doing the work. ;-)

Hi Aaron.

I finished the article with my expertise on entrepreneur and small business SEO / SEM, and it can be viewed here:

http://www.marketingpilgrim.com/2006/10/the-ultimate-internet-marketing-...

It also has a huge list of free directory links with research on the actual yield rate of the directories.

Thanks,

Ben (The 3rd most awe-struck person to have met you)

Whop, there pops another SEO company. :-)

Aaron, I think you'll do very well. You have the knowledge to do the job and to do it good.

You were actually on my list to try to hire if needed, now I am worried that you might be swamped even more than you were and the budget I work with will not be enough to cover your services.

Well ... 2 hour consulting might be the answer. I'll see you at the PubCon for a free "hello".

Aaron,

All the best on your new endeavor!

Any particular reason you decided to partner up with someone as compared to going solo?

Hi Eugene
Scott and I philosophically are so well aligned, and yet have vastly different experiences. Just check out the recent interview I did of Scott to see how in the know he is. I even feel more confident about my own knowledge and skills by being partnered with Scott...let alone being lucky enough to be able to leverage his wisdom and experience.

It will be interesting to see how this new venture of your takes shape. Getting success as an SEM company requires a different approach and mental setup than when you are offering services in individual capacity... i guess. Anyway, good luck and best wishes for your venture.

We have already been providing services, but were so busy providing them that we didn't have enough time to launch our site until recently.