How Did You Choose Your Primary Search Engine?
When you search, how did you pick your primary search engine?
Most people use the search engine which they believe has the best relevancy, whatever their computer came with, or what a friend recommended.
| Vote | All (1190) |
|---|---|
| it has superior relevancy | 30.4% (+3.0 / -2.9) |
| the computer had a default selected | 26.8% (+2.9 / -2.7) |
| a friend told me about it | 23.1% (+2.9 / -2.7) |
| I saw it on a TV ad | 10.3% (+2.3 / -1.9) |
| it came bundled with software | 9.5% (+2.3 / -1.9) |
Men are more inclined to believe in superior relevancy, whereas women are more likely to use the default or what a friend recommends
| Vote | Men (621) | Women (569) |
|---|---|---|
| it has superior relevancy | 35.4% (+4.2 / -3.9) | 25.5% (+4.4 / -4.0) |
| the computer had a default selected | 21.8% (+3.7 / -3.3) | 31.5% (+4.6 / -4.3) |
| a friend told me about it | 21.3% (+3.7 / -3.3) | 24.8% (+4.5 / -4.0) |
| I saw it on a TV ad | 11.9% (+3.1 / -2.5) | 8.8% (+3.5 / -2.6) |
| it came bundled with software | 9.7% (+2.9 / -2.3) | 9.3% (+3.8 / -2.8) |
The youngest age group is easiest to influence with advertising or buying the default placement. 25 to 34 is more concerned about relevancy & older people are more likely to have it bundled with software than younger people are.
| Vote | 18-24 year-olds (289) | 25-34 year-olds (309) | 35-44 year-olds (151) | 45-54 year-olds (186) | 55-64 year-olds (167) | 65+ year-olds (88) |
|---|---|---|---|---|---|---|
| it has superior relevancy | 30.1% (+5.5 / -5.0) | 36.9% (+5.9 / -5.5) | 32.4% (+7.8 / -6.9) | 28.2% (+7.0 / -6.1) | 27.6% (+7.7 / -6.6) | 28.0% (+10.8 / -8.7) |
| the computer had a default selected | 29.0% (+5.5 / -4.9) | 23.8% (+5.4 / -4.7) | 27.6% (+7.6 / -6.5) | 24.2% (+6.8 / -5.7) | 26.0% (+7.6 / -6.4) | 26.1% (+11.3 / -8.8) |
| a friend told me about it | 20.7% (+5.0 / -4.3) | 21.1% (+5.5 / -4.6) | 23.8% (+7.7 / -6.3) | 24.8% (+7.0 / -5.9) | 25.0% (+7.4 / -6.2) | 24.6% (+11.4 / -8.7) |
| I saw it on a TV ad | 14.2% (+4.5 / -3.6) | 10.8% (+4.2 / -3.1) | 10.5% (+6.0 / -4.0) | 12.8% (+5.7 / -4.1) | 8.3% (+5.5 / -3.4) | 3.1% (+10.7 / -2.5) |
| it came bundled with software | 6.0% (+3.4 / -2.2) | 7.5% (+3.9 / -2.6) | 5.8% (+5.4 / -2.9) | 10.0% (+5.3 / -3.6) | 13.1% (+5.8 / -4.2) | 18.2% (+10.6 / -7.3) |
People out west tend to be more concerned with / driven by perceived relevancy. People in the midwest rely more on word of mouth. People in the south and north east are more likely to use the default.
| Vote | The US Midwest (236) | The US Northeast (317) | The US South (369) | The US West (268) |
|---|---|---|---|---|
| it has superior relevancy | 24.4% (+6.8 / -5.7) | 29.8% (+5.9 / -5.3) | 29.6% (+5.3 / -4.8) | 37.2% (+6.6 / -6.2) |
| the computer had a default selected | 27.3% (+6.7 / -5.8) | 29.3% (+6.0 / -5.3) | 29.8% (+5.5 / -5.0) | 19.8% (+5.6 / -4.7) |
| a friend told me about it | 25.6% (+6.9 / -5.9) | 18.4% (+5.4 / -4.4) | 22.6% (+5.3 / -4.5) | 25.0% (+6.1 / -5.3) |
| I saw it on a TV ad | 11.5% (+5.8 / -4.0) | 12.6% (+4.6 / -3.5) | 9.8% (+4.4 / -3.1) | 8.2% (+4.6 / -3.0) |
| it came bundled with software | 11.2% (+6.1 / -4.1) | 9.9% (+4.5 / -3.2) | 8.1% (+4.3 / -2.9) | 9.7% (+5.1 / -3.5) |
Here is data by population density.
| Vote | Urban areas (612) | Rural areas (107) | Suburban areas (445) |
|---|---|---|---|
| it has superior relevancy | 29.9% (+4.2 / -3.9) | 27.8% (+9.9 / -8.1) | 30.4% (+5.3 / -4.8) |
| the computer had a default selected | 27.2% (+4.4 / -4.0) | 27.7% (+9.5 / -7.9) | 26.5% (+5.1 / -4.5) |
| a friend told me about it | 23.1% (+4.3 / -3.8) | 25.1% (+9.6 / -7.6) | 23.2% (+4.8 / -4.2) |
| I saw it on a TV ad | 10.4% (+3.8 / -2.9) | 8.7% (+8.6 / -4.5) | 10.5% (+4.6 / -3.3) |
| it came bundled with software | 9.4% (+4.0 / -2.9) | 10.6% (+8.8 / -5.1) | 9.3% (+4.5 / -3.1) |
There doesn't appear to be any obvious correlations with age.
| Vote | People earning $0-24K (133) | People earning $25-49K (658) | People earning $50-74K (315) | People earning $75-99K (68) | People earning $100-149K (18) |
|---|---|---|---|---|---|
| it has superior relevancy | 32.8% (+9.1 / -7.9) | 29.8% (+4.2 / -3.9) | 30.9% (+6.5 / -5.8) | 27.7% (+11.9 / -9.4) | 32.6% (+21.2 / -15.9) |
| the computer had a default selected | 21.7% (+8.6 / -6.7) | 29.0% (+4.3 / -4.0) | 22.1% (+6.0 / -5.0) | 30.7% (+12.4 / -10.1) | 20.9% (+22.5 / -12.6) |
| a friend told me about it | 23.5% (+9.0 / -7.1) | 24.5% (+4.1 / -3.7) | 20.1% (+6.0 / -4.9) | 17.2% (+12.0 / -7.7) | 13.9% (+23.4 / -9.7) |
| I saw it on a TV ad | 11.8% (+7.3 / -4.7) | 8.4% (+3.5 / -2.5) | 15.6% (+6.0 / -4.5) | 4.2% (+13.7 / -3.3) | 25.6% (+22.1 / -14.1) |
| it came bundled with software | 10.2% (+7.7 / -4.6) | 8.3% (+3.3 / -2.4) | 11.4% (+5.5 / -3.9) | 20.2% (+12.2 / -8.4) | 7.0% (+27.3 / -5.9) |
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