eHow Aggregating Bulk Register.com & eNom Data
The third reason we really like [eNom] is because the data, right. Almost 10% of the entire web hits our servers. At least 10 million domains. In a world like the web, where everybody is everywhere, trying to figure out what people are doing, particularly in the longtail this is a really exciting source of data.
If the domain name data leakage from eNom & BulkRegister is "exciting" for him that means sharing it must be "not exiting" for their customers.
One more from the "competing against yourself" series. ;)
A few other recent examples: giving away your analytics data, giving away your most valuable keywords, and doing link research for competitors.
Published: June 5, 2010 by Aaron Wall in domain names
Comments
So thats how eHow spots hot trends like "How to Become a Male Escort" (in 5 quick steps.)
Do any of those steps include watching Deuce Bigalow I & II? :D
Cool piece Aaron. It is amazing that he would state this publicly.
Do they receive data even if you don't use their hosting services, and instead only their registration services?
I don't know what all data they collect or how they use it. I only know that they have publicly stated the intent to aggregate customer data and use it against them, describing it as an "exciting" opportunity.
I wouldn't want to funnel a single Dollar into such a firm, just based on that.
To have access to that kind of information would be unbelievable. I agree that it is somewhat in the grey area aggregating customer data, but interesting non-the-less
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