Day 10: Your Suite of SEO Tools
Some SEO Software is Crap
There is a lot of money in selling software, which means there are a lot of ad dollars flowing into spreading the idea that you need some secret tool to compete in search.
Further, the people who are most easily swayed by advertising are those who seek a magic bullet of some sort, which is why there are so many online ads for stuff like "ignorant illiterate man accidentally unearths silver bullet blueprint for automatically extracting millions in your sleep." (Just look at the types of bizop products sold on infomercials).
Here is a vintage view of a tacky infomercial from the 80's ;)
Like the person who is still selling get rich with real estate products today, some folks are still scamming folks pushing search engine submission services that simply lack value.
As explained throughout this series, SEO has moved beyond being a mechanical process to being something that is far more social and subjective. (To get someone to want to link to you, it requires you to understand why they would want to link at you). Tools don't create creativity.
While many SEO tools focus on misinforming the user into thinking that there is a secret keyword density ratio to target (or some other such bunk), the truth is you need to build organic links to help make your site compete. No amount of raw analysis and number crunching is going to make good links automatically appear.
Where SEO Tools Have Value
Tools do have some value, mainly in helping you save time while researching things like...
- how strong competing sites (and pages) are based on their link profile and site age
- how much search traffic each site gets (based on value and volume)
- where a page ranks in the search results
- what the on page optimization for a page looks like
- the relative values of different keywords
A recent SEO tool sales letters exclaimed "Long gone are the days of clunky, standalone, research tools." And in writing that, they are correct. Rather than paying to download some clunky desktop software, we thought that you should be able to have access to some of the best SEO tools at your fingertips - free of charge.
The Best FREE SEO Tool Suite
With that goal in mind, we created the SEO Toolbar. A free Firefox extension that saves you time and money every day by giving you access to a dozen keyword research tools, and dozens of other useful features. You can download it, along with our rank checker here.
If you do not have any SEO tools yet, then you are best off downloading our SEO Toolbar - which has been described as the Swiss Army Knife of SEO. You can download our full SEO Toolbar free of charge. Simply go to the download page and install it in your Firefox browser. We promise you will love it - especially when you see how much time it saves you!
Download it at http://training.seobook.com/download-your-free-seo-tools/
Cheers,
Aaron Wall
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