Yet Another Google Sanbox Thread...

Search Engine Watch has another thread on the Sandbox concept.

Highlights...

Mike Grehan tends to think Sanbox is synonymous with garbage website, but much of his perspective may be biased by the size and quality of the clients he works worth.

Macia points out that she thinks usage data may matter, referencing this Google patent.

Andy Hagans writes about search results becoming more like the real world in how they learn to trust marketing and branding.

Jason D hints that the sandbox effect may not apply to all TLDs. Numerous friends have confirmed this with me.

Orion has a great post about researching the effects of site age on PageRank and relevancy.

In the next 6 months many of Google's algorithms will likely greatly shift away from trusting raw link popularity and domain / link age to go more toward rate of change.

Lots of good stuff in there. It's really worth a read for anyone interested in SEO.

NYT Links at Blogger Book Reviews

The NYT recently linked at some blogger book reviews of popular highly blogged books.

While it usually makes sense to stick on a niche sometimes talking about things that are popular across the web graph or related things that are highly community oriented makes it easy to get links.

The NYT blogger book review articles are lame though, becuase they did not mention any of my reviews ;)

Matt Cutts = Best SEO Blogger?

Matt kicked our asses in the recent best SEO blog vote.

If we work out ways to spam his index hard enough maybe he won't have time to make any posts. ;)

If he beats us again I start investing into creating a wide variety of automated content / site generator software :)

Thanks to everyone who voted for me.

Ford Explorer Teaches Me to Ignore Google AdWords Ads

So I have been doing a bit of surfing around recently and I have been seeing Ford Explorer AdSense ads everywhere.

Are they bidding on a list of stop words or the letters of the alphabet perhaps? At $8 a click? Or what is up with those ads being everywhere? I thought the US auto industry was screwed? While GM is in the hurt locker it doesn't seem Ford is fairing much better.

By Google delivering those damn Explorer ads that are so far off target they are teaching site visitors to ignore the ads, and may be costing themselves and publishers a lot more than they realize. If people learn to ignore textual ads then funding good content production is much harder. If people can't afford to make good content then Google is going to be full of garbage.

I know I have read a number of times about how Google did not like when people bought off topic links. Do they think they are doing the web a favor by putting those Explorer ads on exceptionally off target websites? Where does the targeting end? Why is it legitimate to publish AdSense ads so far off topic if off topic links are bad?

Of course it would be ironic if the ads were behavioral and typing this post meant Ford ads for the next 5 years for me.

Black Hat Getting Harder? or Requiring More Cover?

So I have been diligently reading my feeds, and came across a few ideas that are worth cross referencing. DaveN recently said:

DaveN also mentioned that he is starting to work on a search engine, and has been producing legit content...even posting niche channels with furry animal USB drives.

In a recent WMW supporters thread Brett Tabke said:

I count 15 independent blackhat SEO's that have went to work for other corporations. The actual number must be closer to 50 or 60 that have thrown in the towel and went to work for the man.

But Marcia added

If the newer breed of the SEO black arts involves link-based manipulation, how could anyone assume there wouldn't be a good degree of underground collusion involved?

Contextual advertising and easy blog related links are making niche channel content production a no brainer. Even if it was only self funding or moderately profitable a content network would still allow you the ability to help market anything in a hurry. Partner up with a few friends on the idea and you are talking about some serious link authority that can be shifted to and fro.

So long as it is scaled out in a logical manner I think many SEOs are going to start becoming large scale publishers of many niche networks.

Sure the blog hype might be overrated, but there is something to be said about having your own network which can be used to help launch newer sites. Content costs are usually a one time fee, and so long as your niche selection is smart within a year or so the revenues should be able to outpace the cost on most channels.

Many paid links may be a bit obvious to engines and discounted, but there is only so many links they can chose to ignore. If you have a legit network that does not blatantly sell links your link popularity and content base will likely be leveragable in more ways than you can count.

I think the SEO theme for 2006 is networks and friendships with network owners.

How to Create a Search Engine Tips

When I interviewed Matt Cutts he stated that some people who want to know how search engines work might do well to create one. Here are some tips on how to create one.

Advertising, Value, and Marketing....

When something is free, that's what people expect to pay for the next one.

When overpaying people have to talk to others about what they are doing to justify their course of actions.

Many people need marketing messages pounded into them to act.

Today I noticed this review, stating:

Wall states that while he markets the book as being about SEO, it really is more about conveying everything he knows about the web. And providing the reader with lists of valuable resources so they can do more research on their own.

This book is for anyone with a website, who wants to get out there and get noticed by search engines. And I suspect that is everyone with a website. If you want the world to know about you, you need to know about SEO.

but they also said my ebook is expensive. And yet I am highly tempted to raise the price.

Today I also got this via email

If I buy your ebook will it stop inserting your ebook advertisement when I browse your site?

to which I responded

Unfortunately I don't have user custom accounts set up...the site format is the same for all site visitors :(

If you subscribe to the RSS feed there are no ads in that.

Ads are annoying and I hate them, but the day I moved my SEO Book ad inline my sales tripled. To move it out of the content area could likely be a big risk.

Leaving the RSS feed ad free makes it easy to subscribe to and recommend, but most of my potential clients probably have not heard of RSS or do not use it.

Local Trusted Links

Justilien posts a few ideas for getting easy well trusted local links.

OR, Loco Broadmatch Style

Rand reports on OR being an ignored as an ad targeting word in Google AdWords.

Pretty bad deal for those using their keyword selection for regional Oregon AdWords campaigns.

I don't do as many power searches as I should, but today I noticed that when I searched for "blah" or "fla" Google ignored the boolean function until I capitalized the term. Can't they trust that a capitalized OR stands for something in the ads too?

I think Rand's post about OR is a good example of how just being around and experiencing SEO or SEM teaches you many tricks, problems and ideas that most would not naturally think of before playing around in the field.

Perhaps if Oregon becomes part of Baja Canada Google will not have to worry about this problem. If CA and WA stop working as intended then we will know Google is trying to send a hint, and adjust our ads to target Baja CA.

Google has been involved in political redistricting in the past.

Does Google Know What Sites You Own?

Google created trending information about personal search history data. Matt Cutts also posted how internally they get to take a peak at aggregate search data. I so would love to take a peak at that stuff, but all I can do is be the searcher drone :)

Having said all of that, who is the top visitor to your sites? Usually you. What sites do you usually visit the most frequently? Your own. For example, 4 of the top 10 sites that I visit are also sites I own.

Aaron Wall's favorite sites.

Google does give you a morsel of the aggregate search data by recommending searches that similar searchers did. Anyone have idea what language #4 is in or what it says? Will clicking that search link mean that federal agents will come question my media consumption habbits? :)

Searches that weirdos like Aaron Wall searched for.

And as Gurtie has many times speculated, I never sleep, as proved by my nearly constant search history by hour. WTF is that?

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